BRAT signs agreement with Cxense for data management software
Oslo, Norway – 3 April 2017 – Cxense ASA (OSE: CXENSE) today announced that Romanian media industry organization BRAT has signed an agreement with Cxense for use of data management software for traffic and audience reporting.
Bucharest-based BRAT (Biroul Roman de Audit Transmedia) is a non-profit, independent organization for the media and advertising industry. BRAT conducts national print and online media measurement and audits, and provides circulation figures for both print and online media as well as national readership surveys. BRAT performs surveys measuring consumer characteristics, behavior and attitudes, in addition to internet traffic and audience Measurement (Project SATI) focused on audience and socio-demographic profiles of websites, together with their traffic data. The organization also measures ad expenditure across media channels.
The Cxense software will support BRAT’s project SATI to provide regular, reliable and robust data on the Romanian internet market for online publishers & advertisers, to develop greater understanding of market dynamics, and to drive growth in internet advertising. Cxense has partnered with Enreach to deliver the solutions to BRAT. Additionally, Cxense will provide the local market with a data management platform for the industry providing enhanced segmentation for advertising.
BRAT is a non for profit, independent, tripartite organization for the media and advertising industry, whose members are publishers (media owners), media agencies and advertisers. BRAT is the JIC (Joint Industry Committee) conducting in Romania the print and the online media measurement and audit. BRAT is also the ABC Romania (Audit Bureau of Circulation). The mission of the organization is to provide support for the media and advertising companies through the establishment of standards and methodologies for measuring media performance.
Cxense (pronounced "see-sense") enables the world's leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker 'CXENSE.'
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 906 60 062