Cox Media Group extends agreement with Cxense
Oslo, Norway – 15 June 2016 – Cxense ASA (OSE: CXENSE) today announced that Cox Media Group has extended its agreement with Cxense to include personalization solutions.
Cox Media Group (CMG), a subsidiary of the American conglomerate Cox Enterprises, currently includes 14 broadcast television stations and one local cable channel, 60 radio stations, six daily newspapers, and more than a dozen non-daily publications, as well as more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners.
CMG licensed the Cxense Maxifier solution in February, 2016, which enables publishers to optimize the performance of advertising campaigns and streamline the workflow.
As connecting on a 1 to1 basis with users become essential, CMG is now expanding the Cxense suite to include Cxense EIE, Content and Insight, to gain uniquely rich audience insight to drive highly engage users while creating a personalized user experience based on their interests.
Cxense (pronounced “see-sense”) enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 906 60 062