Cxense signs agreement with leading bank in Thailand
Oslo, Norway – 6 May 2016 – Cxense ASA (OSE: CXENSE) today announced that Bank of Ayudhya Public Company Limited (referred to as Krungsri), has signed an agreement with Cxense, which includes licensing for Cxense Insight, Cxense Content and Cxense DMP. Krungsri will use the Cxense solutions to drive site personalisation for a more effective sales conversions with real time targeted content and product recommendations.
Krungsri is a commercial bank based in Thailand, ranked as the country’s fifth largest bank in terms of assets, loans, and deposits. Krungsri provides banking, consumer finance, investment, asset management, and other financial products and services to individual customers, small and medium enterprises (SMEs), and large corporations through its branches and service outlets nationwide and abroad.
By licensing Cxense DMP, Krungsri powers content discovery on their public site and has access to a globally recognized data management platform, which enables media companies, financial services companies, e-commerce sites and consumer brands to develop user profiles as data is created to deliver personalized content to website visitors and other users. The solution aggregates data from mobile devices, tablets and desktop computers to ensure user profiles contain all relevant information and works directly with Cxense Insight and Cxense Content. The three solutions combine to deliver a user experience that increases customer loyalty and sales for Cxense clients.
Cxense (pronounced “see-sense”) enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Globo, Bonnier, Naspers, The Weather Channel, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 906 60 062