Infobae Joins Cxense Client Roster
Infobae is the first native digital publisher in Argentina – initially the online edition of the daily Buenos Aires Economico (BAE) news site. Today, Infobae generates more than 200 million page views per month, making it the third largest publisher in Argentina. With this agreement, Infobae has trusted Cxense to provide greater relevance to its direct and programmatic advertising sales using the Cxense DMP.
The Cxense DMP provides Infobae access to a globally recognized data management platform, which enables media companies, e-commerce sites and consumer brands to develop user profiles as data is created to deliver personalized content to website visitors and other users. The solution aggregates data from mobile devices, tablets and desktop computers to ensure user profiles contain all relevant information.
Cxense (pronounced “see-sense”) enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Globo, Bonnier, Naspers, The Weather Channel, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’
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