Japan’s Fusosha Publishing signs agreement for use of Cxense software
Oslo, Norway – 2 July 2018 – Cxense ASA (OSE: CXENSE) today announced that the Japanese publisher of magazines and books Fusosha Publishing Inc. has signed an agreement to use Cxense’s Data Management Platform (DMP) and Personalization software.
The company is a subsidiary of the Japanese multimedia group Fuji Media Holdings, and publishes a wide range of magazines, books and mooks, the latter being a hybrid of books and magazines intended to remain on bookstore shelves for longer periods than traditional magazines. The publications are available for sale through the company’s e-commerce portal.
Fusosha Publishing will deploy Cxense DMP and personalization software to improve user insight, and drive engagement and online revenue across its web sites.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, gives companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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