Japanese publisher Asahi Interactive signs agreement for Cxense software
Oslo, Norway – 9 November 2017 – Cxense ASA (OSE: CXENSE) today announced that the leading Japanese online publisher Asahi Interactive Co., Ltd. signed an agreement with Cxense for use of data management and personalization software.
Tokyo-based Asahi Interactive is a subsidiary of the Asahi Newspaper, operating various Japanese web sites providing news and information for people involved in technology and business. The company also operates the Japanese-speaking website for CNN and holds a license from CBS Interactive, Inc. to operate CNET Japan and ZDNet.
Asahi Interactive will use the Cxense solutions for real-time audience segmentation and to provide personalized recommendations on its websites to drive user engagement and increase advertising revenue.
About Asahi Interactive:
Asahi Interactive is a wholly-owned subsidiary of Asahi Newspaper. In addition to strengthening cooperation with the Asahi Shimbun and Asahi Shimbun group media, Asahi Interactive is also disseminating information on the changing world of the Internet through CNET Japan, ZDNet Japan and other site operations.
Cxense helps hundreds of leading publishers and marketers across the globe transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increased digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more
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