Japanese publisher Mainichi Shimbun expands their agreement with Cxense
Oslo, Norway – 22 August 2016 – Cxense ASA (OSE: CXENSE) today announced that the Japanese publisher Mainichi Shimbun has expanded its agreement with Cxense to include Cxense Video.
Founded in 1872, Mainichi Shimbun operates both local and national newspapers and magazines as well as online and mobile sites. The name carries significant weight: Mainichi Shimbun is the oldest newspaper still in publication in Japan today, the most award-winning paper in Japan, and the only Japanese newspaper to have won a Pulitzer prize.
Mainichi will use Cxense Video to steer viewers to their on-demand video assets and increase user engagement. The Japanese publisher already licenses Cxense personalization and advertising solutions through Cxense Insight, Content, DMP and Advertising. Combining these with Cxense Video enables Mainichi to increase dwell time and opportunities to deliver targeted advertising and thereby boost conversion and revenue generation.
Cxense (pronounced “see-sense”) enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 906 60 062