Japanese publisher Shueisha expands agreement for Cxense software
Oslo, Norway – 9 April 2018 – Cxense ASA (OSE: CXENSE) today announced that the Japanese publisher Shueisha Inc. has expanded its agreement with Cxense for the use of its Data Management Platform with Intelligent Personalization.
Shueisha publishes some 39 periodical magazines, a vast number of books targeting various topics, dictionaries as well as children’s books and comics. The company operates various e-commerce sites where people can order books and magazines, engage with literature, buy manga-related articles and order online women fashion items featured in leading Japanese fashion magazines.
The contract expansion is the fifth order from Shueisha to Cxense since the initial agreement was signed in 2014. Shueisha uses Cxense software to for improve user engagement and digital revenue across its various web sites.
About Shueisha Inc.:
Shueisha is a Japanese book and video game publisher headquartered in Chiyoda, Tokyo, Japan. The company was founded in 1925 as the entertainment-related publishing division of Japanese publisher Shogakukan. The following year, Shueisha became a separate, independent company. Magazines published by Shueisha include Weekly Shōnen Jump, Weekly Young Jump, Non-no and Ultra Jump. Shueisha, along with Shogakukan, owns VIZ Media, which publishes manga from all three companies in North America.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller Media and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 90 66 00 62