Leading Japanese Business Publisher Toyo Keizai Signs With Cxense
OSLO, Norway – April 1, 2016 – Cxense ASA (OSE: CXENSE) today announced that it has signed an agreement with Toyo Keizai, Inc., which includes licensing of Cxense DMP and Cxense Advertising to deliver data-driven content personalization and promotions to users.
Founded in 1895, Toyo Keizai is a leader in business publishing in Japan, and a trusted commentator on Japanese politics and economics. In particular, the company is trusted by rating agencies worldwide as the sole provider of information on all publicly traded companies in Japan, including earnings estimates based on its independent research and analysis. Toyo Keizai also provides a diverse range of content through magazines such as the Weekly Toyo Keizai, books on economics, and a variety of other publications.
Toyo Keizai is licensing the Cxense DMP, a globally recognized data management platform that enables media companies, e-commerce sites, and consumer brands to build real-time user profiles to deliver personalized content, and to drive higher value advertising. The solution pulls data from mobile devices, tablets and desktop computers to deliver personalized experiences to users across desktop and mobile websites, as well as mobile apps.
Cxense Advertising is a ready-to-go software-as-a-service (SaaS) solution. The Cxense Advertising solution includes performance advertising, mobile and in-app advertising, video and rich media advertising and 3D advertising and has been proven by the more than 3,000 publisher sites around the world.
Cxense (pronounced “see-sense”) enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Globo, Bonnier, Naspers, The Weather Channel, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’
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