Mainichi first Japanese publisher to implement Cxense Conversion Engine
Oslo, Norway – 23 August 2018 – Cxense ASA (OSE: CXENSE) today announced that one of Japan’s largest publishers The Mainichi Newspapers Co., Ltd (Mainichi) has signed an agreement to implement Conversion Engine, Cxense’s new machine learning-powered solution for dynamic paywalls and personalized customer journeys later this year. In addition Mainichi extends its use of Cxense's Data Management Platform (DMP) with Intelligent Personalization in order to increase advertising revenues.
Founded in 1872, Mainichi operates local and national newspapers, as well as magazines, and several other online and mobile sites.
Mainichi has been using Cxense DMP with Intelligent Personalization since 2016 to drive user engagement, conversion rates and advertising revenues. The publisher will now deploy the newest version of the Cxense DMP. The upgrade includes ready-to-use socio-demographic segments and real-time audience campaign reporting to track ad engagement. With the improved solution, Cxense will support Mainichi in creating premium advertising products and highly attractive audience segments.
Later this year, Mainichi will implement Conversion Engine to grow subscription revenues by creating personalized customer journeys and enabling dynamic paywalls on several of their most popular news sites.
“We are excited to be the first publisher in Japan to implement both the upgraded Cxense DMP and Conversion Engine,” says Takeo Iwasawa, Executive Officer, Digital Media Division, Mainichi. “Digital subscriptions will become more and more important for Mainichi and the dynamic paywall and personalization technology delivered by Cxense will play a significant role in our strategy”, summarizes Iwasawa.
“Our new solutions will allow Mainichi to substantially drive advertising and subscription revenues,” says Christian Printzell Halvorsen, Cxense CEO. “During a recent test, Mainichi and Cxense were able to generate a 21 percent boost in conversions. This proves that Conversion Engine can significantly strengthen a publisher’s subscriber and revenue base,” adds Halvorsen.
About Mainichi Shimbun
The Mainichi Newspapers Co., Ltd (Mainichi) is one of the largest publishing companies in Japan. Its main business activities are daily newspapers, digital media, as well as publishing magazines and books. The Mainichi Shimbun (literally "Daily News") was founded in 1872 and is Japan’s oldest daily newspaper. It is also the most frequent winner of the award of the Japan Newspaper Association and the only Japanese newspaper to have won a Pulitzer prize.
About Cxense:
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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