Philippine social news network Rappler expands use of Cxense
Oslo, Norway – 11 January 2017 – Cxense ASA (OSE: CXENSE) today announced that Rappler Inc., a Philippine social news network, signed an agreement to expand the use of Cxense solutions to include both data management and personalization software.
Rappler is an independent, digital-only social news network headquartered in Manila. Moving beyond traditional journalism, the company provides a social news platform that connects factual reporting with public opinion in order to drive social change. The regional footprint is growing and in less than three years, Rappler has become the third most popular news website in the Philippines and have expanded into Indonesia.
Rappler will use the Cxense software to improve data analytics in order to increase user engagement, and to improve audience selling and audience extensions to social media platforms and third-party advertising networks.
Rappler is a social news network where stories inspire community engagement and digitally fuelled actions for social change. Rappler comes from the root words "rap" (to discuss) and "ripple" (to make waves).
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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