Singapore’s leading broadcaster Mediacorp expands use of Cxense software
Oslo, Norway – 26 January 2017 – Cxense ASA (OSE: CXENSE) today announced that Mediacorp Pte Ltd, the leading broadcaster and media company in Singapore, signed an agreement to expand the use of Cxense data management and personalization software.
Mediacorp operates a wide range of media platforms including digital, television, radio, print and out-of-home media, and reaches virtually all adults in Singapore on a weekly basis. The company has more than 50 products and operates brands in four languages – English, Mandarin, Malay and Tamil. It is a regional player with leading positions in Indonesia and Vietnam. Mediacorp is owned by Temasek Holding, the Singapore state investment company.
Mediacorp has been a Cxense customer since 2014 and uses Cxense software for data analytics and consumer insight in order to improve predictive and behavioural modelling, and to extend the shelf life of its digital content by boosting user engagement through personalized content recommendations.
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly. Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media as well as stakes in Reebonz, one of the region’s fastest growing luxury online retailers and Vietnam television’s International Media Corporation. For more information, please visit mediacorp.sg.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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