Swedish media house Metro AB signs agreement for Cxense software
Oslo, Norway – 3 July 2017 – Cxense ASA (OSE: CXENSE) today announced that the Swedish media house Metro AB has signed an agreement with Cxense for use of data management and personalization software.
Metro is a leading Swedish media group, publishing the free daily Metro newspaper which has more than 1.1 million readers daily and sources its income from advertising. Metro also have publications and online sites targeting fashion, jobs, business and students.
Metro will use the Cxense data management platform and personalization software to increase advertising revenue and user engagement.
Metro is one of the biggest and most innovative media houses in Sweden, with the by far largest daily newspaper, the lifestyle platform MetroMode, the job-search site MetroJobb, and Studentkortet, which has more than half a million students as active users.
Cxense (pronounced "see-sense") enables the world's leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker 'CXENSE.'
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 906 60 062