Thailand’s largest telecom company AIS signs agreement for Cxense DMP
Oslo, Norway – 27 April 2018 – Cxense ASA (OSE: CXENSE) today announced that AIS, the largest telecom company in Thailand, has signed an agreement with Cxense for the use of its Data Management Platform (DMP).
AIS, or Advanced Info Service Plc, is Thailand's leading telecom company with more than 40 million mobile subscribers, a significant broadband operation based on fibre optic lines and an expanding digital services division. The company is listed on the Stock Exchange of Thailand and the main shareholder Intouch plc, is controlled by Temasek Holdings, an investment company owned by the Singapore state.
AIS will use the Cxense DMP to gain better audience insight, improve targeting and conversions and to increase digital revenue.
Advanced Info Service Plc, or AIS, has three core businesses: Mobile, Fixed broadband, and Digital service. AIS has a leading position with 48% revenue market share as of end 2017 and is serving 40.1 million subscribers nationwide with 4G/3G/2G networks, covering 98% of the population. In 2015, AIS started a fixed broadband business through a pure fiber optic network under the brand AIS Fibre. As of 4Q17, AIS Fibre had 521,200 subscribers with service coverage of more than 5 million homepass in 50 provinces. The last part of AIS' core business is digital service, focusing on four key areas: video, mobile banking, enterprise services and IoT. AIS’ subsidiaries operate various telecommunications related businesses including domestic mobile service, international direct dialling services, and international roaming services.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, gives companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller Media and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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