The Danish Broadcasting Corporation expands agreement for Cxense software
Oslo, Norway – 16 May 2018 – Cxense ASA (OSE: CXENSE) today announced that Danish Broadcasting Corporation (DR) has signed an agreement to expand its use of the Cxense Data Management Platform (DMP) and Personalization software.
DR is Denmark’s largest electronic media enterprise. The corporation was founded in 1925 as a public service organization. DR is an independent, license-financed public institution comprising television, radio and online services. DR operates 6 TV channels, 9 radio stations and the Dr.dk internet site and various apps. Dr.dk is Denmark’s largest media site with more than 1.6 million unique visitors per week.
DR uses the Cxense DMP and personalization software to create unique user experiences and drive engagement on Dr.dk and other online properties. DR signed an initial agreement for use of Cxense software in October 2016. The new contract has been signed following a tender process. The agreement was made through Cxense partner DigiDee.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, gives companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller Media and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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