90% of Women who Wear Extensions Keep Them a Secret from Friends and Family

One third of women regularly wear hair extensions and 90% of them opt to keep it a secret from family and friends. Inspired by long locked celebrities including Cheryl Versini Fernandez and Kim Kardashian, teaming tresses remain firmly in fashion. For those who long to promote their luscious locks as their own, pioneering industry experts Hair Development promote a range of extensions options as a discreet, undetectable choice.

Over 34% of women regularly incorporate hair extensions into their beauty regime with 87% of women remaining tight lipped about their hair help. 76% of individuals revealed that they wore extensions to add volume to their hair with other key reasons including to add glamour or the ability to create versatile styles and effortless home application.

Managing Director of Hair Development, Mark Burns, said “For the most part, women aren’t intentionally keeping their hair extensions a secret. The craftsmanship nowadays is so good and with a huge range of natural looking textures and colours and utterly discreet application systems, it’s impossible for most people to tell. It never comes up in conversation, people assume the hair is natural and hair extension wearers go undetected. It’s a really wonderful feeling for the wearer to know that their look appears authentic and is not questioned. Nobody wants obvious extensions – everyone is hankering for that genuine, natural and healthy look.”

Wearers can opt for 100% virgin hair untarnished by chemicals, dyes and appliances or ethically sourced Indian ‘Remy’ hair all treated with a revolutionary Protein Moisture Injection Treatment. Designed to protect extensions against up to 100 shampoos, extensions remain smooth, silky and in optimum condition for longer.

With a range of extension applications available, wearers can opt for Concealed Connections which connect the extension to natural hair using a seamless, undetectable join. With nine other application systems available, wearers longing to add volume, length, texture and colour can choose the subtle system that suits them best.

Mark added, “Extensions used to be seen as something that only celebrities could indulge in but nowadays they are part of the mainstream. There truly is something for everyone whether they are looking for longer locks, thicker tresses or just to experiment with style and colour. There’s no better way to transform your look and attitude than to incorporate extensions into your beauty. strategy and whether you want to shout it from the rooftops or keep quiet about it, nobody will know that you are wearing extensions.”

For further information on Hair Development’s range of hair extensions visit www.hair-development.com

Please direct press queries to Jade Cayton at Dakota Digital. Email jade@dakotadigital.co.uk or Tel: 01623 428996 opt 3.

About Hair Development

Hair Development has been at the leading edge of hair extensions, professional hair extensions systems and hair replacement systems for men and women for over 50 years.  As a world-renowned expert in hair extensions and hair replacement, we bring the latest innovations to professional salons and consumers who demand the highest quality, a completely natural look, undetectable results and great value for money.

Supplying both retail and wholesale, they claim their products are the source of many other brands’ ideas and inspiration. They have even provided hairpieces for blockbuster films including Pirates of the Caribbean and Lord of the Rings, with global celebrity credentials and appearances in the glossies, including Vogue.