A keen eye for design makes Choopie baby stroller accessories a hit with stylish mums
Any fashion-conscious woman knows that accessorising well can pull an outfit together. However, when becoming a mother these new responsibilities call for impractical shoes, bags and jewellery to be temporarily stored away as the pram becomes the everyday essential. The range of fun, fashionable and practical buggy additions from global stroller accessories brand, Choopie is helping new mums embrace this change with its popular selection goods that gives dull strollers a contemporary update.
Founded by a mother with 15 years’ experience in product development, it’s no wonder that Choopie is a hit amongst modern mums. Yet this practical eye and business aptitude was leveraged further when creative talent William Drummond joined the team. While his work can more commonly be seen on high-couture catwalks, this flair has seen him re-vitalise an already popular product line creating fresh patterns, innovative colour ways and even new collections of accessories. With his background earning him a strong knowledge of the consumer’s needs and an aptitude for innovative design, William Drummond’s offering proves to be key to the company’s growing commercial success, giving new mum’s confidence as they go on family walks, ensuring their look remains as chic and vibrant as ever.
William Drummond, co-designer at Choopie said, “My creative interest lies across many practices, and I have been honoured to work with many couture and contemporary fashion teams such as Marchesca, Theory and Tom Ford, as well as launching my own bridal brand a few years ago. When joining Choopie I found the transition from specialist apparel to lifestyle accessories and product design to be very natural, enabling me to exercise my artistic skills in a different way. And of course, the thrill of seeing the success it has helped Choopie to achieve is constant inspiration that drives me through the design process from season to season.”
Based in New York, it currently sells in over 15 countries and the up-coming 2017 collection from the innovative stroller accessories brand is already in high demand. With advanced orders streaming in from buyer’s access the world, the creative credentials of Choopie, guided by William Drummond, is recognised globally.
William Drummond continued, “Creating fun but useful products for parents lies at the heart of the Choopie brand. A career in fashion has certainly led me to understand the role that colour and design can play in reaching this goal, in a way that meets our consumers’ needs exactly.”
Proving to be a saviour brand for new mums that reject the notion of ever becoming bland, the beautiful collection of bags, handle grips, stroller hooks and more has won many awards for innovation such as the ‘Creative Child’ award, the ‘Prima Baby’ award and the Baby Maternity Top Choice award. And with a continuous input of well designed, fresh ideas from William Drummond, Choopie looks set to only build upon these achievements further.
Dakota Digital for William Drummond and Choopie
Press contact: Eileen Pegg
Tel UK: 01623 428996
Tel US: 917-720-3025
Choopie creates innovative, affordable and stylish products that make life easier and brighter for parents. After the huge success of its flagship product ‘citygrips’, the brand has gone on to design an impressive selection of baby stroller accessories that reflect a fashion-forward approach to the industry, without ever sacrificing practicality.