Abacus Marketing Predict a Rise in Mobile Compatibility for 2015

As 2014 draws to a close, a London based marketing agency is announcing its top prediction for the year ahead – mobile built websites and apps.  As responsive mobile apps and sites combined with a secure http connection are climbing up the SERPs on Google, Abacus Marketing is urging businesses large and small to harness the power of the mobile platform.

Users are set to increase click-through rates and embrace the multi-screen world that now dominates the marketing sphere. As many users turn to a plethora of devices to browse and complete transactions, rather than remaining loyal to one, companies are better placed to pinpoint clients as they shift between devices and platforms. This is particularly viable in the e-commerce trade as users initiate transactions on one device, and perhaps go on to complete it on another.

Experts at prestigious marketing and design authority Abacus Marketing are well aware of the direction that the latest trends are taking, citing mobile built websites as the way of the future. Businesses seeking to increase their SEO in the New Year are urged to develop a responsive or mobile app that when used in unison with a secure URL garners a greater chance of appearing in search engine result pages.

Stephen Brown, Client Services Director of Abacus said, “Naturally, exposure for our clients is at the forefront of what we do and we’ve noticed when working on various websites that there is a definite increase in visibility on Google when mobile apps and mobile friendly sites are employed in unison with secure servers. Google is gearing themselves around user experience and security and most people do not turn to the internet on only one device anymore.

“The number of people using their phone to surf the web is huge; a reported 17% of adults would rather use their phone than any other device. For many, the mobile phone is their primary source of access to the internet, so businesses who neglect adopting their site to suit mobile platforms are actually pricing themselves out of a very powerful market.”

With businesses set to spend more on mobile built sites, Abacus Marketing is perfectly placed to boost a company’s search engine optimisation, embracing a cyclical process that involves utilising the clients requirements, researching keywords, content writing, website optimisation, SEO submission, link building, reporting and website analysis. Their comprehensive digital marketing strategy embraces pay-per-click advertising, social media and blogging and their website design service boasts an innovative, creative, interactive approach to attract customers.

Stephen Brown added, “The only certainty in marketing is that it is always growing and changing, and we work with every kind of professional in every discipline and industry to ensure they stay ahead of the game. Google is responsible for over 90% of traffic and more people turn to their phones when browsing the internet - so it makes sense for businesses to represent themselves online in a way that is compatible with mobile devices. It’s most definitely the future for business.”

To find out more about the extensive range of services offered by Abacus Marketing, and to utilise their digital marketing and SEO services, visit http://www.abacusmarketing.co.uk/

Please direct press queries to Jade Cayton at Dakota Digital. Email jade@dakotadigital.co.uk or Tel: 01623 428996 opt 3.

About Abacus Marketing: Marketing and design agency Abacus are located in the highly heralded Chiswick Park Campus in West London and deliver integrated marketing consultancy for a wide range of industries. Their team of credible marketing professionals offer real insight and strategy merging market research with complex strategy to formulate to help clients achieving their marketing goals.  Past clients include Bloomberg and Dora the Explorer, which highlights the agency’s versatility.