Afrobeats Phenomenon Fresh P Releases Latest Smash Single ‘Sweet Love’

Peter Ireyefoju, otherwise known by his mainstream pseudonym Fresh P, has gone viral with his latest video for single ‘Sweet Love’ ahead of its official release on 1st December. The artist’s 2nd solo single is set to take the UK afrobeats scene by storm, with an authentically fresh sound embracing African vibes and a rich blend of rhythms which makes anyone want to dance.

Born in Warri, Delta State, Nigeria, Fresh P has harboured a passion for music since his childhood years with a dedication that kick-started his musical calling in 2003. Further on in his music career, Fresh P  formed the group ‘Kameleons’ where he performed as the lead singer releasing an afrobeats inspired album entitled ‘Keep on Trying.’

Having moved to England in 2006, he has since collaborated with a range of prestigious artists including Jaynorine of No Time Entertainment, Oggy Beats Music and an assortment of other UK based lyricists. In 2012 he unleashed his mammoth hit ‘It Is You’ directed by Uvi Orogun, which dominated Afro charts owing to its catchy chorus and funky theme.

His latest offering ‘Sweet Love’ sees him team up with award winning video director Mr Moe Musa and includes vibrant cityscapes, energetic communal dance scenes and panoramic views of London at night. Shot in various locations across London, music lovers can catch sights of Piccadilly Circus, China town, notable tube stations and Waterloo Bridge.

Fresh P said, “For me it’s important to keep music fun and engaging. ‘Sweet Love’ is a song designed to get people dancing and singing and overall just make them happy. Afrobeats is really about embracing the sounds of Nigeria and introducing them to the world. I hope to continue to do that with my music starting with my next release in a couple of weeks, which has already received rave reviews from fans.”

Signed to Ever Fresh records, his videos have received a cumulative 11,357 plays on his reverbnation profile. Previous songs unveiled by Fresh P that have had fans dancing along include ‘Emujojo’ with its Arabic enthused backdrop and lulling love song lyrics and the drum beat background of’ Dangerous’ which is reminiscent of Fresh P’s native lands.

“Fresh” is exactly what Fresh P is bringing with his new, catchy single. Watch the video directed by award winning director Mr Moe Musa here: https://www.youtube.com/watch?v=h3qj8-KwohY

To find out more about Fresh P and his Afrobeats inspired musical flavours visit

twitter.com/freshpiro
facebook.com/freshpofficial
reverbnation.com/freshpiro
soundcloud.com/fresh-p-2

Please direct press queries to Jade Cayton at Dakota Digital. Email jade@dakotadigital.co.uk or Tel: 01623 428996 opt 3.

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