Back To School: Premium Brands At Affordable Prices Now Available With The Launch Of

September is fast approaching and that means it’s time to prepare the kids for the new school year. New trainers, PE kits and backpacks are all part of the package, and none of these come cheap. Luckily help is at hand with a huge range of back to school essentials available now from new sportswear website

Kitting the kids out for school is subject to ever rising costs: with everything from backpacks to the latest footwear to get sorted before the big day, most parents are thought to spend an average around £150 per child at the beginning of the academic year. Considering many of Britain’s households have more than one child, this can be pricey time of year for families who are increasingly being forced to watch their budgets.

To alleviate some of the financial sting, the exciting members only shopping experience, is offering a wide range of back to school staples at affordable prices. The website offers its members exclusive discounts of up to 70% off RRP, and by registering customers can stay up to date with the latest offers and best bargains so that everything can be sorted in time for the kids heading back to school.

Premier Sport supplies all manner of children’s apparel, footwear and accessories, meaning that a great deal of back to school shopping can be achieved under one roof. Included on the site is a range of resilient and hardwearing backpacks perfect for lugging all the heavy textbooks to and from school, as well as sought after sportswear such as Nike shorts and Adidas trainers that are a must for scoring all the goals – and looking good – on the football pitch.

Premier Sport only stocks products that are of the highest quality from popular and trusted brands, meaning that the items purchased at the beginning of term are ones that will last. All of the clothing, footwear and accessories are from brands like Nike, Supra, Vans and Adidas that are popular and fashionable, so that the kids will be more than happy to wear their new gear.

This extremely wide range can also be accessed by effortless online browsing thanks to the easy to use and navigate website. Unlike previous years where parents might have had to hunt down the deals by visiting a number of high street stores searching for the most attractive deals, customers of Premier Sport are given instant, direct and exclusive access to the best discount prices across a wide selection of clothing, footwear and accessories. Membership to Premier Sport is free and can be completed online in just a few minutes.

To find out more and shop online visit

Please direct press queries to Rebecca Appleton at Dakota Digital. Email or Tel: 01623 428996.


Established in 2013, is a brand new website that houses a wide range of high quality sportswear. With popular brands such as Nike, Vans, Adidas, Umbro, Saucony and Supra, Premier Sport offers the most sought after labels at highly desirable discount prices. With men’s, women’s and children’s apparel, footwear and equipment all available, the website is a go to for all manner of sporting and lifestyle pursuits. The stock also caters for various sporting interests such as football, basketball, rugby, golf, running, cycling and skateboarding.