Beautiful New Clothing and Jewellery Range ByNina Launches with Indian Influences
A brand new luxury jewellery and clothing range has launched, championing sustainability and support for Indian artisans, as well as creating bespoke, one-of-a-kind pieces for style-savvy shoppers.
Introducing ByNina – the handmade jewellery and clothing brand pioneering an ‘east-meets-west’ ethos. Every item in both the jewellery and the clothing collections has been 100% handmade with the finest made-to-order materials from India, as well as being tailored to western trends for ready-to-wear looks.
By striking up strong relationships with artisans in India, and maintaining close involvement in every step of the production process, ByNina is also able to produce bespoke garments on behalf of customers looking for a truly one-of-a-kind statement piece.
Nina Paul, Founder and Director of ByNina, says, “I spent my early years growing up in India, and despite living in England for much of my life since, I’ve always considered India my ‘second home’. When I finished my last consulting job at a global bank, I knew it was time to reignite my passion for style and design – and I knew that Indian artisans would play a key role.”
Nina adds, “My aim is to make beautiful sustainable pieces that will make people feel like they’re wearing pieces of art. The handmade trade in India deserves much recognition, and ByNina will be supporting the artisans that create these wonderful fabrics and materials, as well as producing stunning, one-of-a-kind pieces that are tailored to western tastes.”
Creating the inaugural ByNina collection has come with a number of challenges – not least in asking artisans experienced in creating traditional garments to produce more contemporary styles. But the sheer talent and commitment of the talented craftsmen and women on the other side of the world has meant they have now mastered both styles to perfection, producing beautiful modern pieces with that all-important traditional twist.
ByNina has already cemented its credentials as one-to-watch in the fashion industry, securing a spot at Pure London this year. Pure London is one of the UK’s leading fashion and footwear trade shows, with more than seven hundred brands and emerging designers coming together for the special event.
ByNina will be appearing at stand Q77 this year, and eagle-eyed stylists have already chosen a number of statement jewellery pieces and couture dresses to take part in the main event: a catwalk fashion show.
Nina continues, “We’re very excited to appear at Pure London, and to have my designs picked for the final catwalk shortlist is a real honour. We hope to use the event on 24th-26thJuly to introduce our brand to the industry and hopefully have a real impact!”
Dakota Digital for ByNina
Media contact: Rebecca Appleton
Tel UK: 01623 428996
Tel US: 917-720-3025
For more information about ByNina, visit the website: https://www.byninadesigns.com.