British Business Helps Nation Celebrate National Umbrella Day in Style

It may be cold and drizzly but spirits are soaring at The Umbrella Shop which is gearing up to celebrate National Umbrella Day on February 10th. With its huge selection of umbrellas for every occasion, the award winning online e-store is the go-to hub for Brits on the search for the perfect brollie.

National Umbrella Day gives Brits a chance to show their appreciation for an item that is largely taken for granted. As well as keeping owners warm and dry, umbrellas also shade from the sun, protect from the wind and even act as a style statement.

John Jackson, Sales Manager of The Umbrella Shop said, “Understandably, National Umbrella Day is our most anticipated date of the year. Nothing puts a smile on our faces quite like a happy customer who is thrilled with their new purchase. This season we’ve got some fabulous umbrellas to suit every scenario – stylish, quirky, kids, sports… We stock them all!”

The day pays homage to Samuel Fox, a British industrialist who invented the first steel-ribbed umbrella back in 1852. While contemporary society associates umbrellas with rain, the origins of the word suggest that it was originally designed as a form of sun shelter. The word ‘umbrella’ is derived from a combination of the Latin word ‘umbra’ which means ‘shaded’ and ‘umbella’ which refers to a flat-topped round flower.  

The humble umbrella has come a long way since the 1800s and no doubt Mr Fox would be amazed at how his invention has evolved over the centuries. The Umbrella Shop team is certain that he would particularly enjoy the extravagant overarching flower design of the Harold Feinstein Daisy Walking Length Umbrella. With its stylish hook handle, luxurious canopy and stunning photographic print design it’s a sublime 21st century take on Victorian era elegance.

Another achievement worth celebrating is the ongoing popularity of the parasol. With roots in Asia and the Middle East, the parasol has evolved into an elegant accessory used to shield owners from rain and shine alike. The patented double domed top Witch Umbrella is an enchanting way to repel UV while items such as the Von Lilienfeld Mary Ecru Wedding Parasol make for stunning ceremonial accessories.

National Umbrella Day will also celebrate the increasing role that modern technology has played in contemporary umbrella design. Thanks to cutting edge innovation today’s models are quicker, sleeker and more robust than ever before. For the ultimate in advanced umbrella design the ultra-hardy Gustbuster blows the competition out of the water. The must-have item boasts a double canopied brolly which can withstand wind gusts of up to 55mph. Available in a range of colours, the is the definitive solution for keeping dry on a blustery winter’s day.

In the lead up to February 10thThe Umbrella Shop is calling on Brits to embrace the celebrations and raise their brollies to the call of 'Happy Umbrella Day.'

To find out more about The Umbrella Shop, browse the extensive range of products and purchase the perfect brollie for upcoming  National Umbrella Day, visit the website at:
Tel: 0845 475 9848
Twitter: @umbrellashops

Please direct press queries to Jade Cayton at Dakota Digital. Email or Tel: 01623 428996 opt 3.

About The Umbrella Shop: Grounded in Glasgow, The Umbrella Shop is an award winning independent company with an international customer base. The online e-store retails a huge range of umbrellas in all shapes, sizes and colours. The company is one of the largest UK and European dealers for a profusion of prestigious umbrella brands. As well as retail sales The Umbrella Shop also hires out umbrellas for festivals, concerts, weddings and other events. A privately owned warehouse allows the company to offer same day shipping on most of its items.