Business Intelligence Is For All, Says Axtrum

The business world is becoming more and more competitive. And as a result, it has never been more important to stay ahead of the game. Understanding key business metrics is one of the best ways to ensure that companies deliver client-focussed services every time. However despite the importance of business intelligence being heightened, Axtrum, the business development firm, says there is still a belief that business intelligence is only for big businesses, and as such, is ignored by many SMEs.

SMEs make up a large portion of the business world. In the UK, 5.4 million businesses were small or medium-sized enterprises in 2015. And that number is set to grow this year as the number of start-ups is on the rise. All in all, this equates to 99 percent of all businesses. And as a result, this provides SMEs with a multitude of opportunities to grow, but in order to do this, analysis of their own business, the market and their competitors is a must.

Abhinav Pandey, CEO of Axtrum, said, “There is, however wrong, a perception that business intelligence is only for large, corporate institutions. However this couldn’t be further from the truth. It’s important that every business – even those with fewer than 10 employees – understands its key success factors. Understanding these, knowing their competitors and what’s working and what isn’t will help them discover what they need to change in order to stay ahead of the game in this competitive marketplace.”

Every business has burning questions about its business. And Axtrum helps key business personnel to answer these. Focussing on each businesses own individual needs, it helps personnel see a clear path of the future and potential for growth. The innovative application presents information in easy to understand, useful figures that help businesses owners, directors, managers and all staff understand the business objectives in simple terms.

Business intelligence is a process for analysing data and presenting core and actionable information. It helps key decision-makers more informed business decisions based on cognitive research and reporting.

Axtrum focusses on building long-lasting, professional relationships with clients to enable them to get a deep understanding of each customers’ requirements and priorities. By taking this approach Axtrum is able to provide distinctive services that uniquely meets a business’ needs and adds value.

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Dakota Digital for Axtrum

Media Contact: Hannah Byrne

Tel: 01623 428996  



Axtrum is a leading business development firm that creates bespoke solutions to help businesses succeed. The firm focuses on delivering value to the businesses they work with, offering a range of services, including application development, digital transformation, business intelligence and cloud strategy. 



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