Calum Best set to promote Best Life at UK’s biggest sport and fitness event

BodyPower Expo, the most prominent sport, fitness and nutrition event in the UK, is excited to announce that Calum Best, son of superstar footballer George Best, has confirmed he will be in attendance at this weekend’s BodyPower Expo in Brimingham. Calum will be joined by his business partner Gavin Black, promoting their global lifestyle and fitness company Best Life.

The Celebrity Big Brother contestant is just one of many famous athletes and fitness enthusiasts set to appear at Birmingham’s NEC from 15thto 17thMay 2015. The impressive line-up includes worldwide famous wrestler Hulk Hogan, celebrity chef Lorraine Pasacle and Britain’s youngest bodybuilder Cosmo Taylor to name a few. Previously a model, looking and feeling good is important to Calum and Best Life Supplements aim to promote confidence through fitness. The company will be speaking to fitness buffs and visitors – the number of which is expected to reach 70,000 – about Best Life fat burning supplements and protein shakes.

Commenting on the announcement, a spokesman for Calum Best said, “Calum is delighted to be at BodyPower and even happier to be promoting his company Best Life. It's the company’s one year anniversary at BodyPower 2015, so a great event in many respects - product launches and personally for Calum who is well on his journey into the world of health and fitness. Best Life is helping to motivate and inspire many thousands of people already.”

Calum Best grew up in the spotlight, as the son of the late George Best – ones of the world’s most iconic footballing heroes. He began modelling in his teen years, and has appeared in global campaigns for Burberry and Tommy Hilfiger, and been seen on the front cover of Vogue. In addition to modelling Calum tried his hand at acting and TV presenting, and also appeared in a number of reality TV programmes in the UK.

Early this year, Calum entered the Celebrity Big Brother house and came third overall. He said he wanted to show the world his transformation – after losing his dad and going through a difficult period of drinking and partying too much, he is now fit and healthy physically and mentally.

Currently occupying more than half a million square foot of space, BodyPower encompasses the most comprehensive array of leading fitness brands, hosting over 300 companies. With fitness demonstrations, athlete appearances and Q&As and other exciting features, BodyPower Expo is taking over the NEC for three days.

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