Cannes Fashion Festival Teams Up With Fashion Label Custo® For New Ebola Campaign
Cannes Fashion Festival has teamed up with fashion brand CUSTO Barcelona to create a series of limited edition t-shirts for a new campaign supporting the fight against Ebola.
Designed by CUSTO, who is known for his love of colour, graphics and textiles, the Cannes Fashion Festival t-shirts will be sold exclusively online. All profits from the sale of the shirts will be used to help stop the spread of the deadly disease and support volunteers working in Ebola-affected areas.
A regular at New York Fashion Week and slated to appear at the Cannes Fashion Festival later this year, CUSTO Barcelona has more than 350 stores in 15 countries. CUSTO’s iconic t-shirts and colourful garments are loved by street style stars and celebrities in equal measure; the label has been seen in TV series such as Friends and Sex and the City and worn by celebrities like Claudia Schiffer, Julia Roberts, Natalie Portman, Penélope Cruz and Brad Pitt.
The first Cannes Fashion Festival will coincide with the highly acclaimed Cannes Film Festival and will be held at the prestigious Salon Croisette at the Hôtel Majestic Barrière, 20-22 May 2015. The stylish festival will feature an array of glittering runway shows and glamorous events to be attended by international designers, journalists, industry insiders and fashion forward consumers.
Available for both men and women, all profits from the sales of the t-shirts will be donated to select organizations operating Ebola research projects. Those purchasing the shirts will be able to determine where their funds go by selecting their preferred charity at the checkout. To guarantee transparency, Cannes Fashion Festival will commission accounts auditing.
A number of the limited edition t-shirts have been sent to key personalities from sport, music and film to be autographed. These unique pieces will be framed and auctioned live during the Cannes Fashion Festival World Fashion Awards Gala on the evening of Friday 22 May 2015. The amount collected through the global sale of the shirts will also be announced during the presentation.
Laura Millet, Fashion Director, said, “The support we have received so far, from CUSTO Barcelona and celebrities eager to be involved in the campaign has been overwhelming. This is a tremendously important issue and we firmly believe that together, we can help make a difference. Just one t-shirt or one autograph will help the charities and volunteers working tirelessly to support those affected by Ebola. Any celebrities wishing to participate in our campaign against Ebola can contact us on our social media pages from their own official social media account. We will then send a t-shirt to be autographed.”
To find out more about the campaign and for the latest news from the Cannes Fashion Festival visit http://www.cannesfashionfestival.com
To purchase the T-shirts visit http://www.cannesfashionfestival.com/charity.html
Dakota Digital for Cannes Fashion Festival
Contact: Rebecca Appleton
Tel UK: 01623 428996
Tel US: 917-720-3025
XXL Comunicacion for CUSTO Barcelona
Contact: Eva Martin
Tel International: +34 934 878 525
Image caption: From left to right Igor P., Kasia F., Sergio B. and Sara S. from Francinamodels.com
About Cannes Fashion Festival
The Cannes Fashion Festival celebrates, applauds and encourages excellence in fashion. The consumer-driven event presents the creations of exceptional international fashion designers and emerging talents to an audience of fashion lovers, media and industry insiders. Cannes Fashion Festival is a pending service mark of International Business Association Inc and it is not associated in any way with the Cannes Film Festival organization.
About CUSTO Barcelona
In the early 80s, two brothers, Custo and David Dalmau, embarked on a project which unexpectedly took them into the world of fashion. They were interested in graphic design, and they began to use T-shirts instead of paper as the canvas on which to express their ideas. Surprisingly, they had created something which didn’t exist at that time, and which immediately became an international success. Those roots of graphics, colour and a mixture of fabrics are precisely the ones that make up the iconic style of what today is CUSTO Barcelona.