Chris Martin Warns Young People About the Dangers of Hearing Loss

The importance of responsible listening was recently thrown into the spotlight when stars such as Chris Martin and Plan B joined up with British charity, Action on Hearing Loss. The mission was to warn people of the dangers of loud music and help prevent hearing loss and tinnitus in young people.

Chris Martin explains, “Looking after your ears is unfortunately something you don't think about until there's a problem. I've had tinnitus for about 10 years, and since I started protecting my ears it hasn't got any worse (touch wood). But I wish I'd thought about it earlier.”

Personal music playing devices have become a staple in gadget inventories across the globe. Yet an alarmingly high number of listeners fail to realise the importance of choosing a responsible volume, and using headphones designed to prevent hearing loss. Cutting edge technology group Geemarc is advocating for greater public awareness and encouraging all listeners to consider using its safe and volume certified KiwiBeat Music 101 headphones – sold on the Action for Hearing Loss website.

The World Health Organisation says one billion teens and young adults are at risk of losing their hearing. Listening to music at what has become a ‘normal’ level and spending time in bars, clubs and at concerts and sporting arenas with loud volumes leads to to permanent hearing damage. The WHO found that almost half of 12 to 35 year olds around the world listened to music at an unsafe level on personal audio devices.

Designed to offer listeners exceptional sound quality that’s capped at the recommended level, Kiwibeat Music 101 headphones are the ultimate child and teen-friendly music accessory. Engineers have embedded the set with attenuated volume to ensure levels do not exceed the recommended guidelines. This maximum receiving acoustic level of < 85dB (EN50332-2) SPL means parents will have total peace of mine and will never have to worry about whether or not their kids’ tunes are too loud.

Andrew Grossman, Managing Director of Geemarc said, “It’s fantastic to see music stars stepping up, taking responsibility and advocating for greater hearing loss awareness. Tinnitus is a serious issue and our KiwiBeat Music 101 headphones have been designed to prevent damage, before it occurs. The features are state-of-the-art and offer listeners all the enjoyment of crystal clear sound, without any of the health risks.”

For parents wanting to ensure their children don’t damage their ears from a young age, the indestructible KiwiBeat Music 101 headphones are ideal. They give kids the chance to crank their favourite tunes as loud as they like, without jeopardising their ears. Cords are compatible with most smartphones which means Apple and Android addicts can enjoy all the benefits, on-the-go. With ultra-comfortable cushioned ear pads and a connecting lead on one side to prevent tangling and strangulation, the KiwiBeat Music 101 headphones are safe, comfortable and convenient.

To buy a pair of safe, lightweight headphones specially designed for children, go to the Amazon page:

To find out more about Geemarc, the manufacturer of KiwiBeat Music 101 headphones, go to:

Note to press: Samples available for review, please get in touch using the contact details below.


Dakota Digital for Geemarc

Contact: Jade Cayton


Tel UK: 01623 428996

Tel US: 917-720-3025 


Geemarc boasts over five decades of experience in designing and manufacturing telecommunications equipment and technological gadgets. The Geemarc range of assistive listening devices now features over 80 products for a wide range of applications. The company operates offices in the UK and France.