Crystal Parade Receive a Gold Trusted Merchant Accreditation for 2014

The UK’s premier online retailer of craft supplies, embellishment equipment and costume making materials has received the most prestigious accolade from feedback website The Gold Trusted Merchant Accreditation is only awarded to merchants who receive an average customer service rating of 95%-100%.

The award recognises excellence and consistence in customer service throughout 2014, and Crystal Parade were notified last week that they had received the Gold accreditation. It is based entirely on customer feedback collected by Feefo, meaning the award can be celebrated by the team at Crystal Parade.

Wendy C. Miller, Director of Crystal Parade said, “We’re absolutely thrilled to receive this accreditation from Feefo, it’s an outstanding achievement and a great honour for Crystal Parade.  Our focus on customer service has always been incredibly important to us and is testament to our team who do what it takes to help our customers.  The well-respected gold service rating is a significant endorsement and proof that we are passionate about delivering excellent service.” 

There are two levels of accreditation from Feefo – a Trusted Merchant or a Gold Trusted Merchant. A Trusted Merchant has to achieve a minimum average of 85% rating but Crystal Parade is now a Gold Trusted Merchant after reaching average ratings of 95%-100%. Out of a total of 133 independent reviews, the embellishment experts received a 98% average rating – something to be proud of for the growing team.

Crystal Parade specialises in Swarovski and Preciosa crystals ideal for jewellery making, embellishing fashion items and accessories and paper crafting. Last year the online merchant also introduced its range of fabrics and trimmings for dress makers and now supply to a range of dance costume designers and theatre producers.

For more information about Crystal Parade and its new accreditation, please visit 

Editor's Note: Issued by Dakota Digital. For more information please contact Jade Cayton. Email: or Tel: 01623 428996. 

About Crystal Parade: Based in Warwickshire, UK embellishment experts Crystal Parade specialise in  Swarovski Crystals, Crystallized Swarovski Elements and Preciosa Crystals and supply to designers and stylists, gymnasts and dancers, beauty therapists, artists, retailers and B2B customers on a local, national and international basis. The company is also the go-to supplier of crafts, fabrics, trimmings and other supplies bringing everything you need together in one place.