Design Rules For Leaflet Printing
Anyone who has ever gone to collect their post in the morning and been confronted with a pile of junk mail will understand just how difficult it is to catch a potential customer’s eye. Leaflets and flyers often feature the most garish and eye-catching designs in an attempt to stand out, but this can result in standing out for all the wrong reasons, and will most likely end up with the leaflet in the bin. CardsMadeEasy, an online leaflet printing service, are experts in attention-grabbing design and have created a list of golden rules to ensure your flyers and leaflets don’t suffer the same fate:
- Don’t Overcomplicate Things
The old saying ‘less is more’ has been around for decades, and for good reason. It can be tempting to place as many images and text boxes as possible into the leaflet space in the hope of getting the message across. But, rather than emphasising a great deal and fantastic selection of products, this is actually a sure-fire way to guarantee a less than engaged reader. Don’t be afraid to choose monochrome if you feel it would best suit your product or service, and don’t be afraid to embrace negative space on your printed flyer; images and text can have a greater impact and be much easier to absorb when not surrounded by competing themes or ideas
- Avoid Sensory Overload
Developing a house style for leaflet printing can be very beneficial for certain companies and certain campaigns. This involves selecting one or two typefaces to use throughout the entirety of the flyer or leaflet, and generally using no more than three colours. The sense of continuity this creates adds a great sense of professionalism and style and with a selection of complementary colours and a clean finish, the leaflet becomes infinitely more readable and eye-catching.
- Establish A Message
What is the aim of the leaflet or flyer? Is it to advertise a special offer, recruit new clients or alert existing customers to a new service? Once the main message of the leaflet has been established, it is easy to work out what the focus of the document should be, whether it’s an image or a section of text. With a dominant visual element, the print leaflet will become more coherent and customers will be able to connect with its message on a level which is near impossible when there are too many conflicting ideas.
The focus of any flyer or leaflet will generally be a good benefit or offer, but it is easy to fall into the trap of exaggeration. Don’t make unrealistic claims about savings, and don’t go overboard when writing about a certain offer; if the benefit is good enough, the mere facts will speak for themselves.
To find out more about CardsMadeEasy and its leaflet printing services for any size of business visit http://www.cardsmadeeasy.com or call 0845 166 4478.
Please direct press queries to Rebecca Appleton at Dakota Digital. Email Rebecca@dakotadigital.co.uk or Tel: 01623 428996.
About CardsMadeEasy: CardsMadeEasy are printers of full colour business cards, leaflets, flyers and other printed products. Excellent quality and very cheap printing services. CardsMadeEasy offers proofs and a free design service.