Ericouture Launches Campaign to Increase Nationwide Awareness of Universal Children’s Day 2014

20/11/14 marks the 60th year of Universal Children’s Day. A day which is celebrated in over 90 countries worldwide – but not in the UK. Ericouture, a London-based luxury fashion brand that celebrates culture through design, is launching Universal Children's Day in the UK and encourages other leading UK brands to join in the celebration by participating in the social media-driven Universal Children’s Day Challenge. Furthermore, Ericouture is aiming to raise money for Make-A-Wish® UK by donating 50% of the profit from its Presidential Collection.

To recognise the day and raise its profile in the UK from the 20thNovember, Ericouture will be calling on all children both locally and globally to partake in the Universal Children’s Day Challenge (for 60 days).  This includes answering questions to get an insight into the life of children in 2014; What is the best thing about being a kid? If you could be President for the day what would you do or change? All children and adults are urged to spread their messages through popular social media channels, using the bespoke campaign hashtags #UniversalChildrensDay, #kidsfashion and #ericouture.

Ericouture has already produced a video which is set to go viral, to kick off the campaign asking kids a simpler question: What is fashion? Amusing, heart-warming answers ensue, with some very interesting perspectives from all the children involved!

Yordie Kidane, Creative Director of Ericouture says, “As a brand we really aim to inspire positive change through design, and increasing public awareness of Universal Children’s Day is a great way to do so. Participating in Universal Children’s Day, kids across the UK will develop a mutual understanding and respect for children of different cultures around the world. By wearing a piece of clothing from our Presidential range, they will also be making a difference to the lives of seriously ill children through donations to Make-A-Wish."

Yordie added, “We're encouraging everyone in the UK to participate in celebrating these wonderful human beings, who add so much laughter and light to our world. Our celebration starts on 20 November 2014 and ends on 18 January 2015 – 60 days to commemorate 60 years of the global UN inspired festivity. This will enable us to increase awareness, inspire children and raise money for Make-A-Wish.”

The Presidential collection from Ericouture features hoodies and tees with a simple slogan branded across each item in children’s handwriting: president. Purchasing any item from the range will directly help the Make-A-Wish®Foundation support young people with serious illnesses.

Amanda Williams, Director of Fundraising (Make-A-Wish) said, “We are really excited about this wonderful partnership – Ericouture is a positive and inspirational brand interested in children’s perspectives and their fashion dreams. This year Make-A-Wish hopes to grant 900 wishes to seriously ill children and young people in the UK, and we need to raise £7 million to continue granting wishes in the future. Sales from Ericouture’s Presidential range will help us grant these magical wishes to very deserving children.”

The charity’s CEO Neil Jones said, "This is great news. I think Make-A-Wish is a really good fit for Ericouture and their desire to celebrate Universal Children's Day and raise funds.”

To find out more about Ericouture and the Presidential Collection, visit

To watch the full Universal Children’s Day campaign video, visit:




Sam Debas 07885 545 451

Editor's Notes:

Universal Children’s Day was first proposed by the UN in 1954 to promote mutual exchange and understanding between children and encourage action to benefit and promote the welfare of the world’s children.  To promote children’s welfare around the world, Ericouture would like to see the UK join in the global activities and celebrations in 2014.

“Ericouture wants to inspire future generations with the Presidential Class. After all, the Presidential Class is the New Class. The line makes a statement about the future. It isn't just a design; it is designed for children to define their own future. Whether they become presidents of companies or presidents of countries, we want to reinforce the idea that they are in control of their destinies." – Yordie Kidane, Creative Director Ericouture.

Ericouture will be donating 50% of the RRP from the sales of each product from its Presidential collection to Make-A-Wish.

Make-A-Wish grants magical wishes to children and young people fighting life-threatening conditions. The charity was founded in the UK in 1986. Registered charity number: 295672/SC037479