Expert Advice for Trade Show Rookies
Those new to the exhibition scene can often feel overwhelmed with things to learn, glossaries of complicated terms and the sheer amount of advice that is offered. Discount Displays, one of the UK’s leading suppliers of exhibition display supplies and banner stands, has compiled their top five tips for trade show rookies.
Tim Fuller, Managing Director of Discount Displays, says, “Getting the swing of exhibitions is a steep learning curve, and there are always going to be people with more experience than you, whether you are at a small local trade show or a multinational conference event. The following top tips can help new exhibitors to find their feet in the hectic world of exhibitions.”
- Read the Manual.
It sounds like a chore, but at every event, those taking exhibition displays should read the manual or services leaflet provided by the organiser. This will prevent big problems arising on the day of the event, and will allow those exhibiting to get a feel for what is permissible, what rules and regulations there are and what to do if assistance is required. The guides generally cover everything from height of perimeter exhibits to the rules on serving hot drinks within an exhibition display; if you have a burning question that isn’t covered in the manual, make sure to ask.
- Look After Your Own
Getting your sales and exhibition staff on side is crucial to a successful event. Include them in any important exhibit decisions that need to be made, and keep them informed of the planning process working up to the event. Outline their participation before the show, and conduct personal briefs if necessary. They need to be educated in proper exhibition etiquette, they must understand their targets and they should be invited to give feedback if necessary. Members of staff should also be kept happy; assign reasonable shifts, keep a stock of fresh snacks available for them, operate a rotational system whereby no member of staff spends more than two hours on the stand at any time, and give reasonable breaks.
- Have A Back-Up Plan
When working trade shows and exhibitions, there is a common mantra that will become almost like law: if something can go wrong, it inevitably will. Whether it is a graphic being torn in transit on the way to the show, a counter which won’t stand up or mass traffic accidents causing sales staff to be late to the event, have a contingency plan for every possible situation. Back-up graphics, back-up banner stands and back-up staff members could save an exhibition one day.
For more information about Discount Displays and to buy any of its products online, visit http://www.discountdisplays.co.uk
Please direct press queries to Rebecca Appleton at Dakota Digital. Email Rebecca@dakotadigital.co.uk or Tel: 01623 428996.
About Discount Displays: Based in Croydon, London Discount Displays has more than 25 years experience in large format digital printing and display systems production. Its 14000 sq ft centre of operations houses production facilities and a design studio. Most products are held in stock for immediate dispatch.