Free Social Responsibility Report Highlights Link between Profits and Philanthropy

1/21/2013 8:21 AM EST

A new language service provider which donates a percentage of every invoice to charity has launched a unique social responsibility report. Proving that profitability can be combined with philanthropy, Social Responsibility Report: 5 Ways to Boost Your Sales through Social Responsibility by West Yorkshire-based NBTranslate suggests a series of simple, low or no cost strategies that can make a big difference. Each is designed to be scalable and easy to adopt by firms of any size.

Written by NBTranslate founder and author, Nicola Beedle, the social responsibility report draws directly on the language provider’s own experiences working with charities and corporations. It examines how simple changes can positively impact the wider community and be used to drive business success by generating customer loyalty and more sales.

The inspiration behind the report comes from NBTranslate’s own passion for social responsibility. It donates 15% of the revenue from every project to a charity of the client’s own choosing. It also offers all of its translation, transcription and bespoke language services for free to registered charities.

Nicola Beedle said, “Every small and medium sized business we have spoken to this year is examining ways that they can do more with less in 2013. We also know that at least a dozen charities are predicted to close this year due to a lack of funding. NBTranslate was founded on the principal that being socially responsible can benefit everyone and the way of combining these two issues was the impetus for publishing our inaugural social responsibility report.

“The report is a practical guide, with suggestions for making real changes which can be used to boost the bottom line too.”

The report finds that during the recent Starbucks corporation tax scandals, queues at rival Costa coffee grew steadily longer. As they took care of their own social responsibility, calling themselves the taxman’s favourite, sales grew 7%.

Ms Beedle added, “Whether a business is big or small, customers do choose their brands and expect a certain level of social responsibility in return. To the general public, Starbucks and Caffe Nero hadn’t done enough, but Costa did. Customers want to see a company giving back but they often feel that CEOs and companies are looking down on them from an ivory tower –this has to change if they want to increase customer loyalty and sales.”

Amongst the ideas explored in the report is the use of greener energy and FairTrade products and services, give a day schemes and community initiatives. Whatever the initiative, there is also a range of marketing ideas and other strategies which can be used to leverage this corporate social care and transform it into successful sales strategies.

To download a copy of the report, visit http://www.nbtranslate.com or follow @NicolaBeedle on Twitter.