Gavin Taylor Hair Opens Brand New Salon in Bid to Help Leicestershire “Believe in Change”

Leicestershire’s chicest hair design studio has just thrown open the doors of its brand new salon located in the historic village of Rothley. Housed in an old dairy barn, Gavin Taylor Hair has meticulously revamped the space to create a luxurious haircare hub that oozes contemporary style. The £20,000 rejuvenation of the decrepit building embodies the company’s mantra of “believing in change" and helping its clients look their absolute best.

Synonymous with the latest in cutting edge hairstyles, colour and take-home Gavin Taylor Hair own range of hair care, Gavin Taylor Hair is a salon like no other. The brand new Rothley HQ is the perfect place for the company to kick-start 2015 and promote positive changes in the Leicestershire community. Its entire range is sustainable and the towels used are made of bamboo. They can be recycled or simply biodegrade in just 36 days.

Gavin Taylor, owner and head stylist at Gavin Taylor Hair said, “For me, hairdressing isn’t just a job. It’s a lifelong passion and I truly believe that it has the power to change the way people live their lives. Whether it’s a flawless cut, glossy colour or gorgeous blow dry a person’s locks have a direct impact on poise, first impressions and above all, self-confidence.”

The inherent relationship between hair and personal wellbeing was revealed in a recent study carried out by researchers at Yale University. Drawing on data gathered from a diverse range of male and female participants, the study found that the psychological effects of a ‘bad hair day’ extend far beyond a cringe worthy glance in the mirror. Instead, the results indicated that unruly locks significantly impact self-esteem by heightening levels of personal criticism and self-doubt.

Dr. Marianne LaFrance, Professor of Psychology and Professor of Women's and Gender Studies at Yale University explains, "Interestingly, both women and men are negatively affected by the phenomenon of bad hair days. Even more fascinating is our finding that individuals perceive their capabilities to be significantly lower than others when experiencing bad hair."
In 2015 Gavin Taylor Hair is encouraging Leicestershire locals to “believe in change” and treat themselves to a professional hair makeover that fosters confidence, positivity and self-belief. Every stylist is passionate about the company’s fundamental motto and is committed to advocating for positive change without compromising on style and confidence.

Drawing on the help of family and friends, the two and a half month long restoration project saw the building rewired, re-plumbed and utterly revamped. The result is a future creating a trendy hairdressing space that embodies the future of retail and service spaces.

With its exposed oak beams, luxe furnishings, rustic décor and Buddha Bar beats the new salon emits an urban lounge style vibe with a positive ambience that leaves clients feeling relaxed and welcome. As well as creating an on-trend contemporary space the salon build also placed a weighty emphasis on sustainability. Eco-friendly materials were used wherever possible, a move that reflects the salon’s desire to encourage both hairdressing salons and British businesses to care for the planet and make environmentally friendly changes in 2015.

Taylor added, “We continue our efforts to support local business and we also serve the local coffee houses coffee in-house which we grind fresh daily. Each beverage is served with seasonal treats.”

As the New Year rolls on Taylor maintains that believing in change can become part of everyone’s daily routine, whether it’s being good to your hair and well-being by using chemical free shampoo and conditioners or revamping personal style, recycling materials or eating a healthier diet.

To find out more about Gavin Taylor Hair and the brand new Rothley salon, visit:

Note to Editors: Issued by Dakota Digital. Please direct press queries to Rebecca Appleton. Email or Tel: +44 (0)1623 428996.

About Gavin Taylor Hair: Taking cosmetic health to a new level, Gavin Taylor Hair’s range of shampoos and conditioners are made from all natural ingredients and favour sustainability. The professional-standard range of products have a cult following across the Midlands and are currently in negotiation to be distributed via some of the country’s most reputable stockists.