Granniesinc Collaborate with WoolMagic to Launch Collection of 100% Merino Wool Knitwear

Britain’s knitting nannies have launched a striking new collection of 100% Merino Wool Knitwear, collaborating with WoolMagic to produce a remarkable new range with a loving touch. The heartfelt concoctions are all hand-made and perfectly suited to all of the latest winter trends for a classic, utterly fabulous touch of granny glam.

The beautifully stylish collection is comprised of a range of winter warmers, in an array of sizes and flattering colours. All pieces are handmade using 100% merino wool yarn by women with big hearts and decades of experience. Firm favourites include Totoro Fingerless gloves, Norwegian Selbu mittens and scarlet winter warmers for keeping extremities toasty this winter.

Katie Mowat, Managing Director of Grannies Inc says, “Our collaboration with Wool Magic is very exciting for us because the knitwear collection showcases some of our best work. We’ve incorporated a range of styles and designs to suit every taste, all enthused with love and many incorporating classic seasonal staples to see our clients through many a winter. Many of us have been knitting for our children, grandchildren and friends for years so expanding to a wider market of women is the goal for us. Wool Magic is an amazing company so working with them on the collection has been hugely rewarding.”

The collaboration with WoolMagic has seen the all-Brit team fuse their patriotic touch with a group of talented Macedonian knitters for an interesting cultural fusion. Alternatively, the ‘Design Your Own’ knitwear range allows wool lovers the opportunity to design their very own winter warmer for a truly unique item or Christmas gift. Whether it’s a baby beanie, slinky scarf or stylish snood, it couldn’t be easier to select your preferences – it’s the next best thing to knitting it yourself! Ladies can select their own wrist warmer, head band or other winter accessory, select whether it be fitted, baggy or earflapper, select their appropriate size and stitch and incorporate additional extras such as tassels and bows for a bespoke touch.

Katie continued, “Formerly, owning something knitted by your Nan might have seemed old-fashioned and un-cool but in today’s world it’s a really adored look. Knitting is not an antique skill - it’s an art form that truly works with contemporary style and ladies of all ages turn to our wool wonders; young and old alike!”

Launched in 2009, the endearing team of British grandmas took their love of knitting to an exciting online platform and haven’t looked back. The knitting phenomenon has taken Britain by storm as “nan knits” have become bang on trend. The launch of the 100% Merino knitwear collection and the option to create a bespoke knit are bound to draw in those who aren’t so savvy themselves with the needles.

Katie added, “We’re happy to create bespoke items for people as well as designs that we ourselves have conceived. It’s important to stay warm in winter, and the best way to do so is with an item knitted with love.”

For more information about Grannies Inc visit or watch the video:

Please direct press queries to Jade Cayton at Dakota Digital. Email or Tel: 01623 428996 opt 3.

About Grannies Inc: Grannies Inc was founded in response to the mass-produced market which is saturating high streets with bland, manufactured clothing. Grannies all over the UK are invited to sell their own bespoke knitwear, and with everything from scarves to socks, everyone can put some granny-chic back into their wardrobes.