Hugsfactory set to Sizzle at September Exhibition

On-trend family fashion brand Hugsfactory is getting ready to steal the show at the upcoming Autumn/Winter Top Drawer London exhibition. Scheduled for September 14th -16th, the show is the UK’s leading retail event for gifts, lifestyle and fashion accessories. Blending superb Italian craftsmanship, imaginative design and the finest natural materials, Hugsfactory is set to delight event attendees working in the world of baby’s fashion, furniture, homewares and toys.

Hugsfactory will join over 800 national and international designers, including prestigious names such as accessories manufacturer LeatherUnLimited, jeweller Azuni London, boutique womenswear brand Charlotte and Co and body care line Blend Collective. The huge number of participating exhibitors represents a 35% increase on last year’s event, making it the biggest Top Drawer turnout to date.

Kabir Ahmed, Chief Executive Officer said, “Hugsfactory is once again thrilled to be exhibiting at such a widely recognised industry event alongside some of the biggest names in the business. We can’t wait to show off our exquisite new collections and sign up new retailers wanting to stay at the forefront of family oriented fashion and homeware products.”

The unveiling of the all new babies fashion line is sure to attract the attention of attendees with an eye for the next big thing. Every piece is crafted using natural materials such as 100% organic cotton while a focus on stylish yet practical design offers parents the ultimate in baby’s attire. Drawing inspiration from whimsical fairy-tales and edgy tattoo art alike, the new collection redefines the boundaries of mainstream babywear.

As well as the trendy new collection of baby apparel, Hugsfactory will also be showcasing its tremendously popular range of unique furniture crafted from natural, non-toxic wood. Featuring a changing table that transforms into a blackboard, a crib that can be redesigned into a toy box and a highchair that doubles as a stepladder, the innovative collection is sure to be a hit with Top Drawer design enthusiasts on the hunt for fresh, innovative items. 

Despite Hugsfactory’s newcomer status, the 2014 Top Drawer London event is not the brand’s first experience showcasing at a prominent industry event. In late July, the family friendly fashion line made its debut entrance to the Australian market at Melbourne’s coveted Life Instyle exhibition. Prior to taking Australian retailers by storm, the brand was in its element at the Bubble London - The Kids Trade Show held earlier in the month. Here, the Hugsfactory team delighted London event goers with a collection of luxurious new products and inventive design ideas. The brand signed up 83 new retailers which means fashion conscious families can expect to see Hugsfactory products popping up in stores across the nation.

For more information about Hugsfactory and what to expect at the upcoming Top Drawer London exhibition, visit:



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About Hugsfactory: Hugsfactory specialises in providing exquisite, authentic Italian fashion and style to fashion conscious families. Founded in 2013, the company has catapulted to success with its family friendly collections. The company’s luxurious craftsmanship combined with its global consciousness ensure that families can provide for their children from infancy and beyond with a range of expertly crafted toys, room furnishings, fixtures and clothing.

About Top Drawer London – This exhibition is the UK’s leading event for design-led gifts, lifestyle and fashion accessories.  Bringing together over 800 suppliers and designers, Top Drawer London is the city’s biggest and most anticipated trade event for retailers and manufacturers.