International Business Coach Releases Brand Identity Book
Author Gregory V. Diehl Teaches Entrepreneurs How to Craft Their Company's Unique Story to Make Their Products Irresistible
April 12, 2016 – The globetrotting educator and renowned branding and business coach, Gregory V. Diehl, will publish his latest book next month. The new title, Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible is an essential guide for small business owners seeking to communicate value and stand out from the crowd.
Available in print, eBook and audio formats, Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible reveals a clear and engaging set of principles for building empathy with consumers, capturing customer attention and nurturing a real desire to buy. A smarter, more educational alternative to the many “fast formulas to success” that gloss over the fundamentals of value creation, Diehl’s offering is practical, detailed and proven.
Packed with case studies and real world experiences, readers can take any number of insights and learnings from the book to better communicate with their clients and drive up their sales figures. This is a book about standing out and creating messages that rise above the collective noise of constant consumer marketing and advertising.
Author Gregory V. Diehl said, "Entrepreneurs today need a way to instantly distinguish themselves from the competition." says Diehl. “They need to be able to talk about their products and services in a way that satisfies the specific needs of their audience. When they can do that, sales just happen.
"Most people never think about how to communicate value. Until they start a business, they don't have to practice seeing things through someone else’s eyes. My book teaches them to rapidly develop this dormant ability.”
A communications guru, Diehl has travelled the world teaching others how to think and speak differently about business. International corporations, bootstrapped startups, and students alike have benefited from his message of better communication. In his teachings, Diehl has been the globe, from illustrious locations like Monaco and Dubai, to developing communities in Africa and South America – experiences which provided further context and additional background for the book.
"To get through to people, you have to be willing to listen to what’s most important to your audience, and build your message around that." asserts Diehl.
Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible will be available in print and in eBook and audio formats. Preorder the book on Amazon before the official release on May 20.
To learn more about Gregory V. Diehl and Brand Identity Breakthrough, visit www.brandidentitybreakthrough.com.
Company Name: Brand Identity Breakthrough
Contact Person: Gregory V. Diehl
Phone: +1 260 247 8009
Notes to Editors
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