Keeping Up with the Cowdashians

Keeping Up with the Cowdashians - “I AM BURT!” COW CALLED KIM TURNS OUT TO BE BULL CALLED BURT WRESTLING WITH "TRANSBOVINE ISSUES!"

“Keeping Up with the Cowdashians” is back with a brand new episode with more bullocks than ever before – “I Am Burt!”

Having introduced the world to the five feisty Cowdashian sisters Kim, Kourtney, Khloe, Kendall and Kylie, UK based butcher, The Great British Meat Company is taking the show into a whole new field by revealing that the sisters aren’t as they seem…

Executive producer and online meat man, Sam Wass said: “They started out as fellas - our bulls were all so big, butch and bold that we originally named them Burt, Bernie, Boris, Bill and Barry, but it quickly started to emerge that these visions of bovine boyishness were not the marauding men we thought and were actually classy confident cows in the closet”

Viewers across the globe embraced the “sisters” when they were unleashed across the internet earlier this year, with outlets far and wide milking the drama for all its worth.

Episode MOO can be video can be viewed at: www.cowdashians.co.uk

The Gateshead-based butcher created the concept as a fun way of highlighting the quality of locally sourced produce, while poking fun at reality TV stars.

Sam said: “In the first episode we introduced these fierce females, but there is so much more to them than meets the rib-eye.

“They may have been born with an ox-tail, but they were all far too beautiful to be bulls. I like to think that “I am Burt” not only empowers the cows, but once again casts a humorous light on a serious subject”.

Sam said: “People love reality TV drama and whether it’s Big Brother, Jersey or Geordie Shore, people on reality shows behave worse than farm animals, so is it really such a surprise that we received so many hits for the first episode?

“Our aim is always to make people think a little bit about where their food comes from and how it is produced – if we can make people smile while we do that, fantastic!

“Good meat comes from good farmers and Alastair at Wallhouses is one of the best. We want people to know our beef comes from a reliable source who share our passion for provenance, welfare and traditional methods. We buy from the best farmers so we know that we get the best meat.”

The Cowdashians even have their own Twitter and Facebook accounts: @kimcowdashian and https://www.facebook.com/kimcowdashian?fref=ts

For more information contact Bryn Littleton, Creo Communications, on +44 191 5623134, +7717 468918, bryn@wearecreo.co.uk

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