Kept Edition Focused On Design

In a retail landscape that is awash with high stock turnover and relentlessly fast-fashion, design and style can often be overlooked in favour of quick trend fixes. Kept Edition offers a welcome alternative for any disconcerted consumer. The new concept store offers an expertly selected range of high-quality design-focussed fashion and lifestyle products, carved by culture and oozing with style.

Kept Edition is a place where the works of up and coming designers can sit comfortably amongst international brands, curated with exceptional taste and strong design credentials. Streetwear heroes Carharrt will be showcased, complimented by the Danish designs of Libertine-Libertine and the simplistically stylish Bethnals. With a passion for high quality pieces, the founders build relationships with each designer presented in store. This means every product selected is done so with the exacting needs of the customer in mind. 

As well as carefully curating each product on sale, the purchasing process at Kept Edition is one that has been designed with the user in mind. Online shoppers can expect to find clean cut, look book style webpages, with ultimate usability. Editorial style graphical elements gives each exquisite product the ultimate showcasing, creating an online store of magnificent imagery.  Browsing is intended to be a pleasure, with luxe styling, easy navigation and inspirational images.

With the globally sourced, hand-selected range of clothing and homewares available at Kept Edition, each customer can be sure that themselves and their living spaces can exude their true personality.

Paolo Rizzo, founder of Kept Edition commented, “The importance of design and quality should never be underestimated, and that is a core belief of our brand. We wanted to create a store which offers the best quality selection of clothing and lifestyle goods available. We aim to provide timeless and classic pieces alongside surprise offerings for the more daring consumer, whilst being accessible to everyone. Regardless of personal taste, every product we have selected has been handpicked with one thing in common – outstanding style and superb design.’

When purchasing thoughtfully designed pieces and high quality products, a certain level of customer service can be expected. Rather than the impersonal service that has become the norm with most fast fashion retailers, Kept Edition looks after each customer with exceptional care, offering free returns and a fast delivery.

For more information about Kept Edition, visit the website:


Dakota Digital for Kept Edition

Contact: Eileen Pegg


Tel UK: 01623 428996

Tel US: 917-720-3025


Kept Edition is not only a lifestyle store, but is a vibrant destination for those in search of high quality, globally sourced goods and thought provoking content.  It supplies clothing, homeware and goods where design, quality and creativity is put before anything else.

All brands stocked and the products they make have been shaped by the moments they have experienced and culture they've lived in. This ethos has resulted in a unique platform for emerging designers to sit amongst established international super brands like Carhartt, Libertine-Libertine, WeSC, Wireworks and many others. 



  • Dakota Digital