Kept Edition Guiding New Designers to Market

Newly launched fashion and lifestyle store Kept Edition is supporting a new wave of global designers, with its online platform showcasing new names to the public sphere. The webstore prides itself on following a design focussed outlook, and the niche brands stocked will be shown alongside a selection of established brands to create a browsing paradise for the considered and creative consumer.

Kept Edition, the new breed of lifestyle store, launched in May and is set to be a must visit destination for those wanting to champion the work of new and original designers. Customers can also keep up to date with the fashion and lifestyle musings of their carefully created blog in order to stay one step ahead of the average consumer.

Providing products to selectively style the home and the person, the new talent on is an eclectic mixture of worldwide names, offering something unique and refreshing to the retail market.

Paolo Rizzo, founder of Kept Edition commented, “Established, classic brands and the pieces they are known for are key to creating a distinctive look, however, for style that is truly your own, it is important for any wardrobe or home to be accented with the work of unknown brands to bring something new to the table. Even when possessing a wealth of ability, it can be difficult for the ‘next big things’ in design to be seen by the audience that they are meant for. At Kept Edition, we are committed to sourcing the best up and coming talent to help this market grow whilst providing our customers with the very latest designs to enjoy.”

When visiting, respected names such as Carharrt and WeSC are seen alongside the works of the ever popular Bethnals. Established in 2014, this gender neutral fashion house has been producing tailoring like no other and is slowly gaining notoriety amongst the fashion world. Desks can be adorned by the delightful range of pastel toned, metallic infused stationary from creative studio Tom Pigeon, whilst the cartoon glazed plant pots by independent designer Louise Madzia are a perfect example of the unique products that can be found, when choosing to search beyond the high-street.

For more information about Kept Edition and to browse the full range of designers they stock, visit the website:


Dakota Digital for Kept Edition

Contact: Eileen Pegg


Tel UK: 01623 428996

Tel US: 917-720-3025


Kept Edition is not only a lifestyle store, but is a vibrant destination for those in search of high quality, globally sourced goods and thought provoking content.  It supplies clothing, homeware and goods where design, quality and creativity is put before anything else.

All brands stocked and the products they make have been shaped by the moments they have experienced and culture they've lived in. This ethos has resulted in a unique platform for emerging designers to sit amongst established international super brands like Carhartt, Libertine-Libertine, WeSC, Wireworks and many others. 



  • Dakota Digital