Launch of sees the clothes swapping sensation go viral

A brand new clothes swapping website launches this week, making it easy to rock the latest looks without having to spend a penny. is a virtual treasure trove of covetable clothes and accessories for men and women all available for a free swap. It is the ultimate way for savvy fashionistas with an eye for style and a nose for a bargain to clear out their wardrobes and bag a whole new look for free.

Perfect for those struggling to justify a new clothes budget but keen to capitalise on a passion for vintage and new clothing, the website promises to whip the fashion forward into a frenzy. Registration on site is completely free and members can swap an unlimited number of items at no cost. Users simply pay for postage and packaging on any item they wish to swap– a small price to pay to clear unwanted clutter and make way for a fresh new hit of fabulous fashion.

For those who want to try before they buy, will also be hosting a series of un-missable clothes swapping events throughout the UK, beginning with a launch party on 19 February. Guests will have the chance to shop and swap their clothes instantly, all with a cocktail in hand and party atmosphere in the air. Members will be given exclusive information about upcoming events and discount codes for their favourite stores simply by signing up on the website.

Shafiq Karim founder of said " is a fabulous new platform for people to maintain their interest in fashion in such times of austerity. It’s a unique site where all registered members can swap their clothes with others for free. We don’t charge listing fees or membership fees, making fresh new looks possible on even the smallest of budgets. We also provide a platform to buy or sell clothes if the swapping option is not suitable. With a constant influx of delectable new items, there’ll never be an excuse to moan you have nothing to wear every again!”

Whether members are looking to buy, swap or sell, is designed to be effortless and supremely affordable. The site is divided into garment-specific areas, such as dresses, coats and jackets, sunglasses, shoes, tops and trousers. Visitors can trawl then virtual rails and grab their favourite new finds, or head to a specific category to build a whole new look one piece at a time. There’s also an upcoming events calendar, a blog full of the latest fashion and style news and a discounts and vouchers section with money off at favourite high street brands including ASOS, French Connection, Myla, Diesel, Jaeger and Uniqlo.

While their style star rises, RockMyClothes shoppers can also rest assured that they are hurting neither their bank account nor the environment. In fact swapping clothes is a fun way to reduce the shopper’s carbon footprint and reduce the amount destined for landfill.

Mr Karim added, “In the current economic environment is exactly what shoppers need to spruce up their wardrobes and spice up their social lives. After all one man’s trash is another man’s treasure.

To sign up and begin swapping visit

Issued by Dakota Digital. For further information please contact Rebecca Appleton. Email: or Tel: 01623 428996.

About is an exciting new venture based on the premise that customers should be able to look good, save money, help the environment and have fun all in one place. The site helps members to get the most value they can out of their existing wardrobes by helping men and women to swap their unwanted clothes and accessories for a fantastic new look. 



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