Luxury British Fashion Label Launches Aimed at the Modern Woman

This week a brand new ladies fashion website launches, vowing to change the face of British online shopping.  Unlike many of its competitors, offers true British luxury style, by ensuring each of its garments is manufactured in London.  Named after the wild chicory flower, the pioneering womenswear brand conveys the essence of the bloom in each of its products: simple elegance and beauty, and surprisingly unpretentious.   

Available for shipping all over the world, The Sweet Chicory fashion line boasts a myriad of clothing and accessories, including classic favourites and wardrobe must-haves for every modern woman.  The luxury garments appeal to women of all ages and cater to many styles, from staple pieces such as little black dresses to floaty blouses which are bang on-trend.  From glamorous formal wear to casual workout gear, Sweet Chicory is the one-stop shop for women at all stages of their lives who want to look good and feel confident 24/7.

Nailya, one of the founders of London-based Sweet Chicory said, “We are thoroughly excited about the launch of our website, because we believe we are truly unique in the online shopping industry; signature designs with effortless appeal, designed and produced right here in England.  We hire a highly talented team with a lifelong passion for the art of pattern cutting and garment making, who are renowned for their exceptional skills and attention to detail.  Our top quality fashionable designs are made of the finest fabrics by the industry’s most prestigious designers and seamstresses.

“We are not like the high street stores or the cheaper online shopping brands who outsource their manufacturing across the world; we recognise the importance of exclusivity and elegance.  We produce ready-to-wear designer garments, in low quantities with outstanding craftsmanship and quality.”  

Sweet Chicory’s product range is also unique in that customers have a choice of different fabrics in many styles, to offer a range of different price levels to suit all budgets.  Fabrics used are of a first-class standard and include pure and mixed silks, linens, cottons, wool and polyester.

For a limited time only, to celebrate the launch Sweet Chicory is offering free shipping all over the UK and to some EU countries.  All UK orders over £100 are entitled to free shipping which is just one of the ways the customer service from Sweet Chicory is a cut above the rest.  Additionally, all items can be shipped to most European countries free of charge, or further across the globe for a minimal fee.

Nailya added, “Sweet Chicory bridges the gap between formal and casual, work and leisure, and style and practicality.  We also close the gap from London to the rest of the world, shipping our luxury clothing to Europe, Africa, the USA and Australia.”

For more information about Sweet Chicory and to browse the online collection of stunning garments please visit



Contact: Issued by Dakota Digital. Please direct press queries to Rebecca or Jade. Email or Tel: 01623 428996. 

About Sweet Chicory: Sweet Chicory is a British luxury womenswear label based in London. Each of Sweet Chicory’s garments are MADE in ENGLAND from materials sourced in the UK and Europe with great care, love and intention to deliver a gorgeous piece to wear.