NEW LIW MANAGEMENT TEAM RECEIVES SHOW OF SUPPORT FROM MATRIX FITNESS
Matrix Fitness is proud to be supporting Leisure Industry Week (LIW) 2015 as the iconic industry trade show relaunches with new backers.
True to its heritage, LIW – the expo formerly managed by UBM – will continue to serve as the ideal place to see what’s new, keep up with the latest trends, and explore everything that the market has to offer, but with over 20 years’ experience in organising successful trade events, BodyPower Holdings Ltd will be putting their own spin on proceedings.
Commenting on the decision to stand by the show under its new management, Gemma Bonnett, Director of Marketing at Matrix Fitness said:
“As a company, we are keen to invest in the fitness industry and support initiatives that drive the industry forwards. BodyPower’s clear strategy to revive LIW and provide a truly valuable experience for all stakeholders; not just decision-makers, coupled with their experience in the fitness and leisure market, instills great confidence for the show’s future, and we are delighted to be attending again in 2015.
“Education has always been at the heart of LIW; and the programme for 2015 looks set to take things to another level. With Matrix Fitness launching its own highly anticipated Education Programme this summer, we are looking forward to revealing all to the LIW audience.”
The BodyPower team aims to offer a far more interactive experience for each attendee, and has an intensive schedule planned to promote active lifestyles through innovative technology and groundbreaking education, ensuring that the show’s new 2-day format doesn’t compromise on content.
Steve Orton, Sales Director for BodyPower Holdings Ltd explained:
”LIW will offer a high level educational programme in 2015; enhancing knowledge for industry professionals through leading names, cutting-edge content, and an upbeat atmosphere. It’s an exciting time and the work we are doing behind the scenes will enhance the show offering making it the place to meet and learn.
Having the support of such a respected industry brand as Matrix Fitness as we look to introduce fresh energy, ideas, and concepts to LIW, and create a platform for the show to grow from is key to our success.”
Matrix Fitness Marketing Department
Phone: 01782 654497
Leisure Industry Week (LIW) LIW takes places at The NEC Birmingham from 22nd September to 23rd September 2015.
The trade show caters for the entire out of home leisure industry. The show has six sectors (Health & Fitness, Pool & Spa, Play & Attractions, Eat & Drink, Leisure Facilities and Sport) which host 300+ exhibitors showcasing their products and services.
About Matrix Fitness
Matrix Fitness – www.matrixfitness.co.uk – is the commercial division of Johnson Health Tech UK Ltd, suppliers of a complete range of premium commercial grade cardiovascular and strength-training equipment for health clubs and other fitness facilities.