New Social Networking Site For Africa Launches To Connect Emerging Continent With Western Investors

1/15/2013 11:28 AM EST

An innovative social networking site for Africa has launched with the aim of furthering the continent’s burgeoning economy. Ndubana.com is based in Montreal, Canada and wants to make it easy for overseas investors keen to expand into Africa to tap into a wealth of on-site knowledge. It will also connect Africans with members from around the globe who wish to align their business interests with that of domestic employees and organizations.

In recent years, countries such as Ghana, Kenya and Nigeria have come to the fore as real up-and-comers in economic terms. There are huge projects and investment planned right across the continent and many western businesses are making it a priority to expand into this relatively new market and assist the growing economy. Ndubana.com links the two, giving those considering investing in Africa access to a vast network of experienced professionals and native business leaders. The site provides a free jobs board and a complimentary listing in its own business directory to all members.

At its core, Ndubana is a professional social networking website designed to connect not only those in Africa with job opportunities, but those around the world who want a career there. It is also designed to help western businesses to grow while promoting career development for all members. It can be used to find a new job, advertising one or simply make useful professional contacts. The platform can be likened to a bridge, closing the gap between the continents and ensuring that employers find employees and vice versa. All members are given space on site to create a professional profile, with areas set aside for qualifications and areas of expertise. Members are also encouraged to interact, network with other users and create helpful contacts to further their business needs.

The site has been carefully developed and beta tested over the course of the last 12 months and includes an array of useful features designed to maximise communication opportunities. These include a coherent and easy to use messaging and notification system, as well as a group feature so that members can subscribe to pages or join groups related to their job or employment status. Business directories also increase the possibility of making strong contacts and networking with relevant people.

Ndubana founder, Teddy Ngou Milama said, “Africa is developing at an unprecedented rate with the economy predicted to grow by at least 5% a year for the next two decades according to the latest forecasts from the International Monetary Fund and the World Bank. The continent and nations such as Kenya, Ghana and Nigeria are slowing gaining real credibility as economic forces to be reckoned with. Increasingly, we are seeing Asian, South American and European companies sitting up and taking notice. The prospect of expanding from Europe or the United States into Africa is an intriguing and financially profitable prospect for many businesses but our research has shown that it can be difficult to make the right contacts and actually get started. Ndubana solves this problem with its vast networking potential and the ability to connect businesses and workers from around the world with proven experts in Africa.

“Ndubana is helping to bring the world even closer together as everyone works towards a future filled with expansion and the realisation of potential”

It is free to create a profile and begin networking on Ndubana. After signing up, new users can create their own interest groups or join existing groups, depending on their business needs. A series of additional tools are already in development and will be released later in the year to further empower the virtual community.

To find out more and to register, visit http://www.ndubana.com