A brand new sustainable menswear line officially launches its first ever organic cotton underwear range this week.  East London brand Cock & Bull Menswear produces entirely in the UK from sustainable fabrics and yarns and manufactures short run and limited edition menswear staples. Its home grown underwear line is a 14-piece collection of boxer briefs in 'short john' and 'mini john' styles.

Believed to be the first organic underwear for men made entirely in the UK, the line has a strong emphasis on sustainability and artisan production. Production is facilitated by working closely with a team of knitters, colourists, printers and manufacturers.

Keeping their sustainability led processes under constant development and re-evaluation, Cock & Bull's current focus is on using organic and recycled yarns and fabrics, low impact and vegetable colouring and sustainable packaging such as biodegradable bags and FSC certified products. Production in the UK also ensures a lower carbon footprint and provides jobs within the UK manufacturing sector. The organic cotton used to make each boxer brief and tee shirt is knitted and coloured in Huddersfield, printed in Deptford and sewn in Derbyshire. 

Designer A.A. Lindsay states: 'UK manufacturing is a point of pride in who we are and where we live; it is a part of keeping our supply chain close and being able to confidently shout about the quality of Cock & Bull garments. It supports people who we come into contact with, their families, our community and our economy. And it also positively affects our carbon footprint.'

Available in five shades (natural, sage, ash, Persian and plumb) the Short John’s range of boxer briefs are made from super soft 196 gsm organic cotton. They measure 35cm on the outside leg and are coloured using low impact dyes and pigments. The Mini Johns boxer briefs are 30cm long on the outside leg and have a front opening. They are available in five colours (including natural uncoloured and unbleached), printed or plain. All are priced at £22.

Cock & Bull Menswear also produce a limited edition range of tweed of caps (made in Yorkshire) and waistcoats (made to order in London). The hand woven tweeds are sourced from Scotland's Outer Hebrides and lined with a blend of organic hemp and organic silk (70/30). Developments for SS13 include a capsule range of limited edition staples and knitwear and the label plan to show a comprehensive range for the first time in July at the Ethical Fashion Show, Berlin. 

Please direct press queries to Rebecca Appleton at Dakota Digital. Email or call 01623 428996. 

About Cock & Bull Menswear: Cock & Bull Menswear offer a range of designer menswear entirely made in the UK from sustainable fabrics and yarns.  Based in East London, the dedicated menswear line manufactures small runs and limited edition menswear staples.

Sustainable style is a guiding philosophy. The brand produces what it thinks will be desirable, wearable and cherished: wardrobe staples that can be depended upon season after season. Its focus is to create beautiful garments.  Designers take their inspiration from all corners of the globe: contemporary culture, politics and art and add it to a strong British culture and tradition to create garments that capture the spirit, timelessness, quality and durability of old world charm while also encompassing a modern aspect. 



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