Nottingham boutique offers exclusive lay away option to ensure customers don’t miss out

Nottingham’s premier ladies boutique, Boutique 11, is now offering an exclusive lay away option for its customers, making those frustrating trips to the shops a thing of the past. The Mapperley boutique, which is a firm favourite with ladies of all ages and all sizes, has decided to adopt the principal, popular in America and Australia, in order to help customers get the item of their dreams – even if it’s in the middle of the month.

Lay away works by allowing customers to put a 20% non-refundable deposit down on an item – or numerous items – in order to ‘secure’ it, then pay the rest off within 14 days. Ideal for small, exclusive boutiques such as Boutique 11 who constantly rotate their stock, the idea ensures that the chosen merchandise will be in stock and ready for collection when the final payment is made.

Boutique 11 founder, Penny Britton said, “At Boutique 11, we only stock a couple of items in each style to ensure our stock is always fresh for our customers. Although this is great as it means there is always something new for them to look at, it can sometimes be a problem if it’s a week before payday and they don’t quite have the money there and then. Lay away makes the whole process easy, by allowing them to put a 20% deposit down on items, then pay the remaining balance when they come to collect it.”

Known for its wide range of clothing, jewellery and accessories, Boutique 11 has something for every woman. Sourcing brands from around the world, stock changes every couple of weeks, with new designs, prints and styles adorning its designer rails.

To find out more about Boutique 11, visit the website:, pop in: 11 Plains Road, Mapperley, Nottingham, NG3 5JH or call: 01159 602 006.


Dakota Digital for Boutique 11

Media contact: Hannah Byrne


Tel: 01623 428996


Boutique 11 is a different kind of shopping experience. With an excellent size range and fresh stock arriving at least twice a month, you’ll always find something new. There’s a mix of labels and founder Penny Britton is constantly sourcing exciting new garments to tempt you into a new wardrobe addition. What sets Boutique 11 apart is our mantra, “Real clothes for real ladies”.  Penny is passionate about fashion and about helping every customer to look and feel their best, whatever their taste, clothes size and colouring. Boutique 11 and Penny make a point of only sourcing, stocking and selling clothes that are REALLY for ALL different ages, shapes and sizes.



  • Dakota Digital