OmniCX Digital Ecommerce Suite Helps Big Brand Names Have A Measurable Impact

OmniCX, the digital ecommerce suite, is helping big brand names have a huge impact at peak trading times, with bespoke solutions that can be changed or enhanced rapidly to meet demand.

The essential ecommerce tool, which incorporates the latest technology to ensure customers remain ahead of the competition, has helped The Fragrance Shop to achieve record sales over the busy Christmas period, thanks to a custom-built solution created by the OmniCX team.

OmniCX helps businesses create a seamless omni-channel experience for customers across all devices – and it’s this breakthrough that helped The Fragrance Shop post sales increases of 11.8% in the five weeks leading up to 27 December 2015.

Multi-channel retailing was the fuel behind this growth, with customers ordering online and using the retailer’s innovative one-hour Click-and-Collect service to ensure they’d chosen a fragrance their loved ones would appreciate.

Vikram Saxena, CTO  of OmniCX, says, “We created this unique solution for The Fragrance Shop in the run-up to the peak trading season over Christmas, and the MD of the firm has acknowledged it’s importance in helping them to achieve high levels of growth. It’s this emphasis on multi-channel integration that’s so vital for businesses nowadays – especially at Christmas, when shoppers are increasingly shunning the High Street for their smartphones and tablets, to find the best deals on-the-go.

“OmniCX gives companies the ability to change or enhance their ecommerce solutions rapidly, to adapt to the demand their customers are placing upon them. This responsive, seamless process ensures ecommerce businesses are more agile, and primed to meet the needs of their customers without overhauling their whole systems.”

The chief executive of The Fragrance Shop, told RetailWeek: “Our Christmas trading figures demonstrate that The Fragrance Shop continues to be First for Fragrance. Our drive for innovation in the fragrance retailing industry has seen us launch a one-hour ‘Click and Collect’ service while expanding our store portfolio. In the multi-channel age, customers still want to try out the fragrance they are buying for a loved one, which is why services like Try It First are proving so popular.”

Business owners hoping to try out OmniCX for themselves as invited to attend Ecommerce Expo, which takes place on 28-29 September at Olympia London. OmniCX will be in attendance, with previous satisfied customers speaking at the conference, explaining how the solution has helped them to grow their business. Visitors will also be able to book a demo, to see how OmniCX can help revolutionise their ecommerce offering.

For more information, visit the website:


Dakota Digital for OmniCX

Press contact: Rebecca Appleton


Tel UK: 01623 428996

Tel US: 917-720-3025



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