Online Boutique Launches New Flagship Site

Unique online shopping experience and virtual boutique, launches its flagship new website this week. Collating the best in fashion, gifts and lifestyle from emerging British designers the length and breadth of the Isles, the new look website brings together the best of untapped talent and limited edition creations in a seamless digital package.

Making shopping fun again, Its My Generation is now easier than ever to browse and buy, click and covet. Items are once again ordered by department, so shoppers with an eye on the prize can head straight to their item of choice, while others can now also choose to browse by designer, peruse the very latest additions to the site or get a little extra help from seasonal inspirations. A gift guide conveniently located on the home page acts as a virtual personal shopper, providing fabulous ideas for difficult-to-buy-for men, women and children.

To mark its digital makeover, the boutique has launched a competition to find the UK’s most stylish toddler. Inspired by its expanded baby wear department, stocked with a coo-inducing range of adorable rompers, whimsical accessories and beautiful bedroom furniture, it is looking for the nation’s smallest stylistas. A total of twenty playgroup trend-setters will be shortlisted and the winner picked by a panel of industry judges. The most stylish tot will win Its My Generation shopping vouchers, opening up a whole new wardrobe’s worth of potential.

Katy Cox, Managing Director of Its My Generation said, “We launched the original site twelve months ago and are delighted to mark the anniversary with a brand new look. Our virtual boutique is packed with unusual finds and new treasures from a whole new generation of designers and we wanted a fabulous and functional new site that would provide the perfect backdrop for their covetable creations.

“When designing the site, we spent many hours in our shoppers’ shoes and have come up with a shopping experience that is engaging, fun, and above all mixes the best of boutique shopping with the unique pleasure that comes from buying from home. There are no queues at the till, no adverts and no wait for the changing room, just pure unadulterated retail therapy at its very best.”

With full colour photography, clear product descriptions and a simple checkout process, buying is made quick and easy. A wish list and price alert feature make it easy to keep track of desired items and a compare button has also been introduced on product pages to help with difficult decisions. There is also free standard delivery on all UK orders.

To see the new look site and to view the full collection, please visit Its My Generation at:

Please direct press queries to Dakota Digital. Contact: Rebecca Appleton. Email: Tel: 01623 428996. 

About Its My Generation is a remarkable new online shopping experience which showcases the latest in fashion and design from up and coming designers throughout the UK. We have designers with beautifully made collections eagerly awaiting for you to see them.

The Its My Generation team scours the country to uncover the latest trends in womanswear, menswear, gift ideas and lifestyle. From t-shirts made from organic cotton to jewellery made from semi-precious stones, Its My Generation brings you the very best in fashion and design. 



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