Puglia travel expert rebrands and expands luxury offering

Aria Luxury Apulia, one of the best-known luxury travel companies specialising in the Italian region of Puglia, has recently undergone a glorious transformation, and as a result, has rebranded as Aria of Puglia.

The new name was devised to further cement the brand as a specialist in the southern region of Italy, and to help customers looking for unique, deluxe getaways, make the connection with their name and the stunning region first and foremost.

Chiara Tenuzzo, Director of Aria of Puglia said, “We have been providing holidaymakers luxury villas in the region for many years and have built up a strong client base who come back to us time and time again – as well as recommend us to friends and family.

“However we have long-term plans over the next few years. But in order to broaden our horizons and further showcase us as experts in the region, we feel that a new name is key to this.”

As well as the new name, the London-based company, which has strong ties to the region thanks to the Director being from Lecce originally, is also set to focus on offering even more luxury and enchanting villas than ever before. The website now boasts three times the amount of properties available for rent, and consequently, offers more choice than ever before.

The spectacular villas on the site include chic, minimalist villas ideal for a modern couples or group getaways, cosy villas perfect for families looking for a truly close-knit holiday, to grand masserias, palaces and authentic trulli houses that exude luxury for those who want to surround themselves in the full Italian experience. Many villas also come complete with spectacular outdoor pools and bubbling Jacuzzis, boast breath-taking sea views, are home to private tennis courts and stunning extensive grounds, and are surrounded by acres of beautiful olive trees, ripe for exploring on a warm summer night.

“Although we have removed the word ‘luxury’ from our name, our customers can rest assured they will continue to receive the same show stopping service and accommodation we have become known for,” added Chiara. “In fact, we are further embracing a high-end feel, and know this new name will position us next to some of the world’s most luxurious holiday companies.”

Puglia has become a destination of choice for those seeking something that little bit different. The region offers visitors the traditional Italian escape, complete with rustic vineyards, soft golden beaches that wouldn’t look amiss in a Caribbean magazine, adventure that will leave adrenaline junkies begging for more and a city vibe that would please any hotshot. The region is also famous as being family-friendly, with an unrivalled list of activities for children young and old to undertake.

A result of its incredible and variable offering, Puglia is also well-known with the stars. A plethora of celebrities and household names have been spotted enjoying all that the Italian region has to offer.

For more information about Puglia and the luxury villas and bespoke Puglia holidays available in the region, visit www.ariaofpuglia.com


Dakota Digital for Aria Luxury Apulia

Contact: Hannah Byrne

Email: hannah@dakotadigital.co.uk

Tel UK: 01623 428996

Tel US: 917-720-3025 


Aria of Puglia is a boutique villa rental company that specialises in offering exclusive holidays and experiences in Puglia, Southern Italy. They provide a stunning collection of private Puglia villas for rent together with a repertoire of organised activities unique to the area.