‘rais CEO Will Young to Share Industry Expertise at Social Retail Summit’
Rais, a London-based start-up, providing automated retention and acquisition marketing software to SME retailers, will share its industry expertise at the inaugural Social Retail Summit on June 25th at the Google Town Hall in central London. Rais CEO, Will Young, will join other retail industry executives to discuss some of the main issues faced by today’s retailers.
“Harnessing customer data and technology enables retailers to better understand audiences and to engage them in a more relevant and automated manner. I’m excited to discuss how to be more authentic and socially intelligent in the way we communicate with the customer.”
The Social Retail Summit has previously run in New York, and gives retailers the chance to explore strategies to help them succeed in a constantly evolving industry. Its founder Peter Verkooijen wanted to bring the format to London, given the innovation that’s happening within the retail industry here. During the summit, leaders from emerging retail start-ups and service providers will share insights on the future of social retailing. In addition to discussing strategies on ways to connect with modern audiences, the panellists will also discuss how to stay relevant in an increasingly competitive market.
“It’s great to be involved in the first of these retail summits in London,” said Will Young, rais CEO. “Harnessing customer data and technology enables retailers to better understand audiences and to engage them in a more relevant and automated manner. I’m excited to discuss how to be more authentic and socially intelligent in the way we communicate with the customer.”
Specifically, panellists will address topics such as the future of direct to consumer brands, reinventing the offline store, merging retail and media and social marketing strategies: the value of using a more personalized, “human” approach to marketing.
rais CEO Will Young has over 10 years of experience working with retail customer data in a career that began at dunnhumby. He’s worked both sides of the Atlantic and founded rais in early 2015 on the back of running a consultancy business focussed on helping SME retailers make more money from their data. Rais builds on that experience, empowering time and resource-poor retailers to maintain the relationships they’ve worked hard to build with their customers and find the best kind of new ones too.
“The results our clients have achieved with targeted, personalised marketing campaigns have been exciting,” Young said. “It’s clear that customers prefer companies who treat them in a relevant way. Our mission is to make rais an integral, virtual member of the marketing team that allows modern retail marketers to do more with their data without breaking sweat.”
To learn more about this year’s Social Retail Summit, visit http://socialretailsummit.com/
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About rais: rais (an acronym for: Retain. Acquire. Interpret. Sell.) helps online retailers gain and retain profitable customers through data-driven, personalized, and automated marketing campaigns. rais software connects e-commerce platforms, email marketing software, CRM and other open source data; analyses customer behaviour; and enables users to: create target segments and dispatch highly personalised one-off and automated marketing campaigns through different digital and traditional channels.