Shun Controversial Social Media Algorithms For Real, Verified Eulogies with SwonSong

The internet has revolutionised the face of contemporary communication, making it possible for individuals to stay social, even from beyond the grave. Rather than use complex algorithms that claim to update social media channels after death, SwonSong is encouraging people to take control of their legacies with its reliable, genuine and ethical platform that supports the creation of an earnest online afterlife. 

David Lamonby, creator of SwonSong says, “Death is a sensitive subject and should be given ample respect. While some social media apps and algorithms take a lackadaisical and tactless approach to the digital afterlife, SwonSong is committed to offering users thoughtfulness, personalisation, reliability and respect.”

Twitter app LivesOn is one of the latest digital afterlife gimmicks to land itself in the spotlight. Developers claim that its algorithm powered bots actively analyse online behaviour, then duplicate it from beyond the grave. From tone of voice and preferred lingo to favouriting tweets and reposting content, the app creates dynamic digital afterlives based on previous social media activity. "When your heart stops beating, you'll keep tweeting," explains the tagline. The app is the creation of London-based ad agency, Lean Mean Fighting Machine, with partner Dave Bedwood admitting that "It offends some, and delights others.”

It’s an interesting concept yet at the end of the day bots simply cannot replicate the authenticity of an individual human being. For Brits that want to take advantage of the opportunity to leave a digital legacy without compromising on sentimentality, SwonSong is the perfect solution. Using a smartphone or tablet people can record and store personal messages on the digital platform. After passing away, these messages are then delivered to a pre-set recipient list at pre-stipulated dates. It’s personal, poignant and 100% reliable. This gives senders the total peace of mind that their digital legacies will be just as they intended – and not controlled by web analytics.

One of the major ethical issues associated with afterlife apps is the lack of control and accountability. Pamela Rutledge, director of Massachusetts based Media Psychology Research Centre raises the question, "What do we do if someone uses this new extension of time in a way that torments or stalks its receivers? Furthermore, what if the bots get it wrong and carry out actions that are inaccurate or offensive. Death is the ultimate lack of accountability," she adds. While algorithms such as LivesOn offer the deceased no control over what goes on beyond the grave, SwonSong only issues content that has been pre-approved by the sender. This means users can pass into the afterlife with complete confidence that all communication will be intentional, meaningful and


To fast-track the platform to final development stages SwonSong has launched a Kickstarter campaign. The group is aiming to raise £100,000 which will be used to complete iOS, Android and website coding, carry out complete system testing and launch the project in early October. SwonSong is offering a range of tiered rewards depending on pledge generosity.

To watch a video about how SwonSong works, go to:

To find out more about SwonSong and how the digital platform is helping people enjoy complete control over their digital afterlives, go to:






Dakota Digital for SwonSong

Contact: Jade Cayton


Tel UK: 01623 428996

Tel US: 917-720-3025


SwonSong is an innovative digital platform that allows people to record personalised extensions of their wills using smartphones and tablets. The app aims to turn moments of sadness into moments of unity and remembrance. Messages are then stored in the SwonSong cloud and sent to recipients after the recorder has passed away. Content can be captured in visual, written and audio form. To fund the final stages of development SwonSong has launched a Kickstarter campaign.