Business author Steve Nicholls has announced the publication of his first book, Social Media in Business, Succeeding in the New Internet Revolution. Published by Bookinars, the title provides a unique overview of the opportunities social media offers to businesses large and small. It is the first of its kind to offer a comprehensive blueprint for decision makers and managers wishing to integrate social media platforms with existing commercial strategies.

Social Media in Business, Succeeding in the New Internet Revolution includes a turnkey project management system, tailored for use with multiple social media applications. It was developed by Nicholls over a three year period to guide the user through each stage of the integration cycle, making the book         an invaluable addition to any office bookshelf.

The author said, “Social Media in Business discusses both the business opportunities of social media and the pitfalls to avoid. Above all, it shows how to put it all into practice. No matter what the starting point for an individual or business, whether a complete novice with social media or a manager with several accounts already in use, the chapters of this book lay out a compelling case for managers to bring social media to the forefront of their business strategy.”

With Facebook confirming it hosts a total of 845 million monthly users in its stock market floatation documents published earlier this month and the proliferation of Twitter as a news source in mainstream media, Social Media in Business provides a timely reminder to business owners of the opportunities sites like these present. Crucially the book goes beyond simply analysing social media’s impact on business and provides practical guidelines for creating a sustainable, strategic presence in the global marketplace.

The book begins with an overview of the four business opportunities linked with social media. It is followed with a history of social media and the evolution of the medium. Chapter three outlines specific applications, linked to the four business opportunities identified at the start of the book. An examination of the risks and challenges and ways to mitigate these pitfalls is presented in chapter four. Chapters five, six and seven introduce the project development cycle and give readers the chance to put their learnings into practice. The book finishes with a chapter dedicated to next steps, pushing readers into thinking further about social media and the commercial opportunities it presents.

Mr Nicholls added, “There is a world of difference between the much focused-upon application tools (Facebook, Twitter, and YouTube etc.) and the integration of social media into the fabric of your business.

Social Media in Business, Succeeding in the New Internet Revolution is available now in printed form from, and all good book stores. It is also available in a digital format for Kindle, iPad and Epub for Ereaders from It is priced at £14.95 / $19.95

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Author Biography: Steve Nicholls – BSc (Hons), MBA, MSc

Steve Nicholls is a hands-on consultant, guiding strategy implementation in both large and small organizations within Europe, North America, and Asia.

He started out as a project manager in skyscraper construction. After an MBA at

Henley Business School in 1992, he applied his project management expertise to grow businesses and new ventures in the communications and technology industries.  Over the years, he has added millions of dollars of value to his clients’ bottom line.

Steve has taught hundreds of people the secrets of effective project management and has implemented advanced Internet applications since the early 1990s with organizations such as: British Telecom, Ciena Corp., Deltathree, Inmarsat, John Laing, and the NSPCC (UK children’s charity). Today, he continues to provide social media consultancy and project management training. Steve also holds a BSc (Hons) in Building Construction from Reading University and an MSc in Organizational Development and NLP (2008) from the University of Portsmouth Business School.



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